TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ICP Lens

    N/AN/AICP Lens is a CRM-neutral revenue intelligence and account scoring platform for B2B SaaS and technology companies. The product helps sales, marketing, and revenue teams analyze customer and deal data to identify which accounts, segments, buyer roles, countries, industries, and acquisition channels generate the highest-value customers. Core Use Case ICP Lens is designed for teams that already have customer or CRM data but lack a clear, data-driven view of their…

    $49

    per month

    MadKudu

    Score8.8 out of 10
    N/AMadKudu is an AI Sales Copilot that helps sellers book more meetings. By automating the research of internal data and external signals, MadKudu removes the tedious work of prospecting.N/A
    Pricing
    ICP LensMadKudu
    Editions & Modules
    Starter
    $49
    per month
    Growth
    $179
    per month
    Scale
    $479
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    ICP LensMadKudu
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Best Alternatives
    ICP LensMadKudu
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    Conversica
    Score4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ICP LensMadKudu
    Likelihood to Recommend
    -
    (0 ratings)
    9.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    ICP LensMadKudu
    Likelihood to Recommend
    ICP Lens
    No answers on this topic
    HG Insights
    MadKudu has seamless integration capabilities and automations.
    Effectiveness of the software in sales and leads tracking.
    Software simplicity and flexibility.
    Availability of brilliant customer support services.
    MadKudu has a clean user interface and easy to use features.
    Incentivized
    Read full review
    Pros
    ICP Lens
    No answers on this topic
    HG Insights
    • Software accuracy in lead scoring and nurturing.
    • Easy integration of the software into our various lead models and multi data sources.
    • Availability of amazing customer success team.
    Incentivized
    Read full review
    Cons
    ICP Lens
    No answers on this topic
    HG Insights
    • The product is very expensive and not affordable to small organisations and start-ups.
    • MadKudu supports only one language which is English. This limits its usability.
    • The software has limited customization.
    Incentivized
    Read full review
    Usability
    ICP Lens
    No answers on this topic
    HG Insights
    Ability of the software in fully automating time consuming processes and ensuring lesser time of doing tedious tasks. Madkudu has considerably quality customer support services providers that ensure seamless product implementation by offering real-time support services.
    The software has well elaborated tutorials that enhance its usability to beginners.
    Incentivized
    Read full review
    Return on Investment
    ICP Lens
    No answers on this topic
    HG Insights
    • Use of the software in our organisation has increased customer engagement and enhanced lead generation.
    • The product has helped in streamlining our sales and market workflows.
    • Introduction of MadKudu in our organisation has ensured comprehensive tracking of website visitors and sales pipelines management.
    Incentivized
    Read full review
    ScreenShots

    ICP Lens Screenshots

    Screenshot of Smart Insights
Revenue intelligence insights, including revenue gaps, churn risk, best-performing channels, top geographies, buyer patterns, and recommended actions based on ICP analysis.Screenshot of Account Scoring
Ranks accounts by ICP score, LTV, fit tier, and behavioral signals such as fast onboarding, power usage, long tenure, and expansion activity.Screenshot of Buyer Personas
Identifies the buyer titles, roles, contact countries, and departments most commonly associated with best-fit accounts and high-value deals.Screenshot of Deal Intelligence
Analyzes closed-won deal performance, including average deal size, median deal size, expansion revenue, deal size distribution, and sales cycle by account tier.Screenshot of Geography Intelligence
Visualizes account distribution by region and country, showing account HQ locations, best-fit density, regional LTV, and geography-based revenue opportunities.Screenshot of Executive Dashboard
Provides an executive-level summary of ICP health, revenue concentration, revenue at risk, average LTV, recommended focus areas, portfolio composition, and revenue split by account fit.