TrustRadius

Insequent Matrix (discontinued) vs. Moz Local

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insequent Matrix (discontinued)
Score 6.0 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
Moz Local
Score 8.9 out of 10
N/A
Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.
$20
per month
Pricing
Insequent Matrix (discontinued)Moz Local
Editions & Modules
No answers on this topic
Lite
$20
per month
Preferred
$30
per month
Elite
$40
per month
Offerings
Pricing Offerings
Insequent Matrix (discontinued)Moz Local
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Discounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
More Pricing Information
Community Pulse
Insequent Matrix (discontinued)Moz Local
Considered Both Products
Insequent Matrix (discontinued)
Arcoma L. Lambert | TrustRadius Reviewer
Arcoma L. Lambert
Business Development Manager
Chose Insequent Matrix (discontinued)
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making …
Moz Local
Features
Insequent Matrix (discontinued)Moz Local
SEO
Comparison of SEO features of Product A and Product B
Insequent Matrix (discontinued)
10.0
Ratings
26% above category average
Moz Local
-
Ratings
Keyword analysis10.00 Ratings00 Ratings
Competitive analysis10.00 Ratings00 Ratings
Site audit / diagnostics10.00 Ratings00 Ratings
Site recommendations10.00 Ratings00 Ratings
Task management10.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Insequent Matrix (discontinued)
10.0
Ratings
28% above category average
Moz Local
-
Ratings
Social SEO10.00 Ratings00 Ratings
Mobile SEO10.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Insequent Matrix (discontinued)
10.0
Ratings
17% above category average
Moz Local
-
Ratings
Multi-domain support10.00 Ratings00 Ratings
Integration with web analytics tools10.00 Ratings00 Ratings
Best Alternatives
Insequent Matrix (discontinued)Moz Local
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Yext
Yext
Score 7.5 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
LocaliQ
LocaliQ
Score 8.7 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Yext
Yext
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insequent Matrix (discontinued)Moz Local
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
Insequent Matrix (discontinued)Moz Local
Likelihood to Recommend
Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
Arcoma L. Lambert | TrustRadius Reviewer
Arcoma L. Lambert
Business Development Manager
Read full review
Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
BS
Read full review
Pros
  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
Arcoma L. Lambert | TrustRadius Reviewer
Arcoma L. Lambert
Business Development Manager
Read full review
  • Distribution of location data.
  • Dashboard super easy to use.
  • Low cost option that gets the job done.
BS
Read full review
Cons
  • Web design is very sophisticated and beyond my capabilities.
Arcoma L. Lambert | TrustRadius Reviewer
Arcoma L. Lambert
Business Development Manager
Read full review
  • Expansion of network.
  • Needs to be easier to access, too many clicks within Moz suite.
  • Generally speaking, they are solid.
BS
Read full review
Alternatives Considered
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
Arcoma L. Lambert | TrustRadius Reviewer
Arcoma L. Lambert
Business Development Manager
Read full review
Moz is just as good as Yext, the only major difference is the size of the network.
BS
Read full review
Return on Investment
No answers on this topic
  • Information has been published which has helped ensure we are trusted amongst our customers.
BS
Read full review
ScreenShots

Moz Local Screenshots

Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.