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Insider Growth Management Platform (GMP) vs. Rudderstack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Rudderstack
Score 2.0 out of 10
N/A
Rudderstack is an open source Customer Data Platform (CDP) that provides data pipelines making it easy to collect data from every application, website and SaaS platform.
$600
per month
Pricing
Insider Growth Management Platform (GMP)Rudderstack
Editions & Modules
No answers on this topic
Starter
$600
per month
Growth
Custom
Enterprise
Custom
Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)Rudderstack
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)Rudderstack
Best Alternatives
Insider Growth Management Platform (GMP)Rudderstack
Small Businesses
Mautic
Mautic
Score 9.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insider Growth Management Platform (GMP)Rudderstack
Likelihood to Recommend
9.0
(2 ratings)
9.1
(1 ratings)
User Testimonials
Insider Growth Management Platform (GMP)Rudderstack
Likelihood to Recommend
Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
Verified User
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Rudderstack
Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.
Verified User
Anonymous
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Pros
Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Anonymous
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Rudderstack
  • Event streams
  • Reverse ETL
  • Identity resolution
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Anonymous
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Cons
Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
Verified User
Anonymous
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Rudderstack
  • Alerting
  • Destination catalog
Verified User
Anonymous
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Alternatives Considered
Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
Verified User
Anonymous
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Rudderstack
Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case
Verified User
Anonymous
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Return on Investment
Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
Verified User
Anonymous
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Rudderstack
  • Significant savings in developer resources
  • Faster moving product insights
Verified User
Anonymous
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module