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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Inspectlet

    Score7.9 out of 10
    N/AInspectlet is a web heatmapping tool. Features include heatmapping, session recording and form analytics.N/A

    Mintel

    Score6 out of 10
    N/AMintel is a market intelligence platform and provider of industry specific information and analysis.N/A
    Pricing
    InspectletMintel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InspectletMintel
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing in Mintel's "Reports Store" is based on industry and specific market.
    More Pricing Information
    Features
    InspectletMintel
    Financial Research
    Comparison of Financial Research features of Inspectlet and Mintel
    Feature
    Inspectlet
    -
    Ratings
    Mintel
    7.5
    1 Ratings
    3% above category average
    Industry-Specific Information00 Ratings9.01 Ratings
    Search Tools00 Ratings6.01 Ratings
    Market Research
    Comparison of Market Research features of Inspectlet and Mintel
    Feature
    Inspectlet
    -
    Ratings
    Mintel
    5.8
    1 Ratings
    19% below category average
    Competitor Research00 Ratings3.01 Ratings
    Consumer Feedback00 Ratings8.01 Ratings
    Competitor alerts00 Ratings3.01 Ratings
    Market Insights and Reports00 Ratings9.01 Ratings
    Best Alternatives
    InspectletMintel
    Small Businesses
    Smartlook
    Score8.8 out of 10
    Qualtrics
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    Medium-sized Companies
    Crazy Egg
    Score7.9 out of 10
    Qualtrics
    Score7.8 out of 10
    Enterprises
    Crazy Egg
    Score7.9 out of 10
    Qualtrics
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InspectletMintel
    Likelihood to Recommend
    8.0
    (2 ratings)
    6.0
    (1 ratings)
    User Testimonials
    InspectletMintel
    Likelihood to Recommend
    Inspectlet
    Small organization with limited resource can really make use of [Inspectlet]. Its really user friendly and don't need much expertise or training to use and you can have the entire department using it the very next day its implemented. But if its a large company, you might be better off with other session replay tools.
    Incentivized
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    Mintel
    If you are new to an consumer-facing industry and want to get the lay of the land, this would be a great product for you. It could help you understand consumer wants and motivators, and would be helpful for keeping up with an industry, and for developing your own stance within that industry. If you're an agency, supporting a brand, Mintel is helpful when trying to develop brand strategies (branding, which claims are best to highlight, consumer profiling, etc).
    Incentivized
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    Pros
    Inspectlet
    • Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy.
    • I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io.
    • I thought the tool's pricing was positioned well for the features it offered.
    Incentivized
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    Mintel
    • beautiful graphs and visualizations that can easily be taken and put into your reports.
    • a wide variety of topics and industries covered
    • Mintel customer service reps are extremely responsive and are always willing to help you dig deeper into a topic if needed
    • data accessibility -- you can download a pdf report, raw data, or just read articles
    Incentivized
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    Cons
    Inspectlet
    • Be more consistent on recording the sessions
    • Create an approved chrome extension that can be used to link session replay ids we gather in our Analytics tool like Adobe to the actual Inspectlet tool
    • Lots of times main dashboard doesn't load. Make the tool more bug free.
    Incentivized
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    Mintel
    • it would be nice if Mintel got even more specialized with some of their industry/product groups. For example, we wanted to do research on what was happening in the consumer orthodontia space, but the best we could do is get info on consumer feelings around oral healthcare products like toothpaste, mouthwash, etc.
    • If they offered a B2B version of this tool, that would be game changing.
    • Affordability. Individual reports are quite expensive, but getting an annual subscription is probably also prohibitive for smaller businesses
    Incentivized
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    Alternatives Considered
    Inspectlet
    I tried out several session recording tools. The things that really stood out to me about Inspectlet were the interface and integration. Inspectlet was easiest for me to integrate and start sending custom metadata. I also liked that you could set up Inspectlet to capture every session automatically. Finally, I really enjoyed Inspectlet's funnel reporting feature. It sped up useful analysis tremendously because most of the sessions we were interested in corresponded to funnel interaction.
    Incentivized
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    Mintel
    No answers on this topic
    Return on Investment
    Inspectlet
    • There is no dollar figure to put as an ROI but the value this tool provides is much much more than the investment.
    • To be able to know the site from users perspective is the best ROI anyone can expect
    Incentivized
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    Mintel
    • Mintel industry data has been the backbone of our agency's blog, email and marketing eblasts, which helps position us as a thought-leader.
    • I can't say that Mintel stats single-handedly won some new business pitches for us, but adding Mintel stats to a pitch (especially one that we might be somewhat new to), has certainly strengthened our pitch and made us look like confident experts.
    • when we've supported a client with a new product launch, we've used Mintel to develop an actionable plan about brand positioning, which claims to highlight and how their product will fit in the competitor landscape.
    Incentivized
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