Leadium vs. memoryBlue

I have been fairly hands-off. The team can keep the early conversations moving and bring me in when there is something worth my time. For me, that is probably the right setup.

MB is much too rigid and has folks working with them who don't think outside the box. Unless you specifically outline every single scenario, you will not be happy with their results

• They did not treat [...] like a standard software product. There is quite a bit to understand around how PR teams find journalists, track coverage and show the value of their work. The better conversations came when Leadium gave that context some room instead of trying to rush through it.

We have been able to narrow down the types of companies and contacts that are worth spending time on.

We have some employees that worked with memoryblue, so we assumed we had some insider knowledge and would have an effective campaign. Those very people are now quite frustrated with memoryblue, and wish nothing more than to separate from them. They are MUCH too rigid in how they approach lead gen.