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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Maglr

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campaign pages) and sales enablement (e.g. brochures & presentations). Maglr has developed two content editors: a user friendly drag-and-drop

    $220

    Block editor incl. template library

    Shorthand

    Score8 out of 10
    N/AShorthand enables the user to create interactive multimedia stories for any online audience — all with no code. The vendor boasts that Shorthand is used by hundreds of publishers, brands, non-profits, and more — including the BBC, Honda, Business Insider, and Doctors Without Borders.N/A
    Pricing
    MaglrShorthand
    Editions & Modules
    Maglr Business
    $220.00
    Block editor incl. template library
    Maglr Pro
    $380.00
    Block & Pro editor incl. templates + extra features
    Maglr Enterprise
    $1000.00
    Pro + add-on modules i.e. Presenter & Proposal
    No answers on this topic
    Offerings
    Pricing Offerings
    MaglrShorthand
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$220 including one userNo setup fee
    Additional DetailsWith Maglr you pay monthly or opt for an annual license and get an extra month for free. No complicated contracts, a monthly license can be canceled any time. A 14-day free trial is available.—
    More Pricing Information
    Features
    MaglrShorthand
    Content Creation
    Comparison of Content Creation features of Maglr and Shorthand
    Feature
    Maglr
    9.0
    1 Ratings
    14% above category average
    Shorthand
    9.0
    1 Ratings
    14% above category average
    Ideation9.01 Ratings00 Ratings
    Content collaboration00 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Maglr and Shorthand
    Feature
    Maglr
    9.0
    1 Ratings
    14% above category average
    Shorthand
    6.8
    1 Ratings
    14% below category average
    Content hub9.01 Ratings9.01 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs9.01 Ratings7.01 Ratings
    Content distribution00 Ratings6.01 Ratings
    Content promotion00 Ratings5.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Maglr and Shorthand
    Feature
    Maglr
    8.0
    1 Ratings
    8% above category average
    Shorthand
    -
    Ratings
    Content performance analytics8.01 Ratings00 Ratings
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    MaglrShorthand
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
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    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MaglrShorthand
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    MaglrShorthand
    Likelihood to Recommend
    Maglr
    Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
    Media. ∙Interviews with
    Business Leaders. ∙Diversity and
    Inclusion Stories. 2. Documentation Services - Product Documentation
    and Release Notes ∙User Guides ∙Configuration and
    Installation Guide


    Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
    Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


    Creative Themes 4. Interactive Assets - Videos (Motion
    Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios
    Incentivized
    Read full review
    Shorthand
    Shorthand is ideally suited to visual stories where you have a good number of images and/or embeds or video to include. It is well-suited to long-form stories, where you wish to keep the readers' attention longer than usual. It can help to differentiate particularly important or intriguing stories from others on your website - and for this reason, it could be used as a premium content tool, perhaps for subscribers. It can also be used to showcase stories about awards you've organised, giving them special treatment. It is less suited to breaking news, or very time-sensitive news stories, as it can take some time to prepare, post or update shorthand stories. And it doesn't work well for stories with strong accompanying imagery
    Incentivized
    Read full review
    Pros
    Maglr
    • Creation of Content Strategy.
    • Creating Editorial Calendar.
    • Creating Content Structure.
    Incentivized
    Read full review
    Shorthand
    • Enabling visual storytelling with multiple pictures
    • Embedding rich media within a story, including video
    • Engaging readers for longer than average dwell times
    • Making it easy to create striking article design without coding experience
    Incentivized
    Read full review
    Cons
    Maglr
    • Creation of Marketing collateral.
    • Sales ennoblement pitches.
    • Pricing flexibility.
    Incentivized
    Read full review
    Shorthand
    • Additional flexibility in how text is overlaid on pictures would be welcome so that there are more choices on what images to use with particular layouts
    • Enabling users to control the path of text - for example, enabling runaround - could enable some excellent designs
    • Adding additional section templates could speed up design
    • More flexibility in caption placement would be helpful
    Incentivized
    Read full review
    Reliability and Availability
    Maglr
    No answers on this topic
    Shorthand
    I have never known it to be down during my use of it. All you require is an internet connection to log in and you can use it on multiple devices. Adding ease of accessibility, there are simple ways to log in. I've also never known a Shorthand story to go down once live on our site.
    Incentivized
    Read full review
    Performance
    Maglr
    No answers on this topic
    Shorthand
    Due to the integration with our content management software, there is a short delay on our site while it loads, which may cause some readers to drift away. However, I've seen other sites where it instantly loads articles, so I believe this to be down to the content management software behind our site more than Shorthand itself. Once that brief initial period is over, it doesn't require additional loading time.
    Incentivized
    Read full review
    Alternatives Considered
    Maglr
    Maglr helped us by creating the content hub. 1. Getting dedicated content
    idealization, creation, and distribution engine that not only executes content
    strategies but also creates them and amplifies your brand voice. Powered by a
    team of content marketing experts, this is a one-stop for all your content
    needs. 2. Greater reach and stronger digital footprint with improved
    brand awareness.
    Incentivized
    Read full review
    Shorthand
    No answers on this topic
    Scalability
    Maglr
    No answers on this topic
    Shorthand
    As a web-based service, it is easy for users to log into from anywhere. Content can easily be shared, as you can set up teams that enable access to each other's work as required. And content can be reviewed by others before publication using the sharing function. You can also view how an article will look on different devices.
    Incentivized
    Read full review
    Return on Investment
    Maglr
    • Optimizing social media channels.
    • Deploying content marketing workflows.
    • Identifying the right distribution channels and platforms.
    Incentivized
    Read full review
    Shorthand
    • Helped us create one of our top 10 most-read and most-shared stories in the last year
    • Enabled us to elevate key pieces of content, boosting dwell time on our site
    • But can also be time-consuming to adopt for some stories, meaning you need to choose well what stories really deserve the investment in time
    • Boosted collaboration between teams via its ability to share, including offering the chance for others to preview content prior to publication
    Incentivized
    Read full review
    ScreenShots

    Maglr Screenshots

    Screenshot of Maglr Block editorScreenshot of Publications on every deviceScreenshot of Offline desktop app for presentationsScreenshot of Maglr drag-and-drop Block editorScreenshot of Maglr Pro editorScreenshot of Maglr dashboard and Google Analytics integration

    Shorthand Screenshots

    Screenshot of Easily add sections and adjust styling.