TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailUp

    Score10 out of 10
    N/AMailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A

    SlickText

    Score6.3 out of 10
    N/ASlickText, from Slicktext.com headquartered in Jamestown (Slick Innovations LLC) is a mobile marketing platform emphasizing text and SMS marketing. Subscriptions support unlimited contacts, picture messaging, and rollover texts.

    $29

    per month

    Pricing
    MailUpSlickText
    Editions & Modules
    No answers on this topic
    The Basic
    $29
    per month 500 Texts
    The Step Up
    $49
    per month 1,000 Texts
    The Lil' Bro
    $79
    per month 2,000 Texts
    The Big Bro
    $139
    per month 3,600 Texts
    The Boss
    $189
    per month 5,000 Texts
    The Albatross
    $350
    per month 10,000 Texts
    The Whale
    $750
    per month 25,000 Texts
    The Monstro
    1,250
    per month 50,000 Texts
    The Mammoth
    1,999
    per month 100,000 Texts
    Offerings
    Pricing Offerings
    MailUpSlickText
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MailUpSlickText
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailUp and SlickText
    Feature
    MailUp
    9.5
    1 Ratings
    17% above category average
    SlickText
    -
    Ratings
    WYSIWYG email editor10.01 Ratings00 Ratings
    Dynamic content10.01 Ratings00 Ratings
    Ability to test dynamic content8.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Best Alternatives
    MailUpSlickText
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailUpSlickText
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    MailUpSlickText
    Likelihood to Recommend
    MailUp
    Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
    Incentivized
    Read full review
    SlickText
    Very well suited for those getting started with SMS campaigns. It was easy for everyone on our team to pick up and get going without a lot of training. If you have mobile number lists in the hundreds of thousands I can see how it would be tough to manage with the lists, keywords, etc. I could be wrong as we are not in that space but that would be my assumption.
    Incentivized
    Read full review
    Pros
    MailUp
    • Email marketing creation
    • Email design
    • HTML template creation
    Incentivized
    Read full review
    SlickText
    • User friendly interface
    • A good resource for making sure we maintain compliance with all the privacy policies
    • The text-to-join feature looks awesome. That is the one we are hoping to get started soon.
    Incentivized
    Read full review
    Cons
    MailUp
    • Alt tag styling within the editor
    Incentivized
    Read full review
    SlickText
    • Easy to find resources for short codes
    • The current automation is nice for beginners but it's not terribly sophisticated for experienced users
    • Minimal integrations to this point but I'm sure more are on the way
    Incentivized
    Read full review
    Usability
    MailUp
    No answers on this topic
    SlickText
    Very easy to use. Intuitive website that our entire team has been able to quickly pick up. In my opinion it is the most user friendly interface of all the software we did demos with.
    Incentivized
    Read full review
    Alternatives Considered
    MailUp
    Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
    Incentivized
    Read full review
    SlickText
    We felt SlickText was the most user friendly, budget friendly, and we liked the fact that they didn't balk at the fact we wanted to go month to month to start so we didn't end up in a long term commitment right out of the gate.
    Incentivized
    Read full review
    Return on Investment
    MailUp
    • Faster email development
    • More team members able to contribute to the email development process
    • Better templates
    Incentivized
    Read full review
    SlickText
    • We are receiving a click through rate anywhere between 12-20% on our renewal reminder texts
    • Those people who click have a conversion rate of around 50% which is the best of any of the campaigns we run
    • One negative could be if we start to use the tool for promotional texts then there may be a negative impact on the member experience. Need to use it in moderation
    Incentivized
    Read full review
    ScreenShots

    MailUp Screenshots

    Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Product screenshot

    SlickText Screenshots

    Screenshot of Text message marketing software with a toolset that helps grow, engage, and nurture customers.Screenshot of The Platform balances sophistication and simplicity making it easy to start, learn, and grow.Screenshot of For 50 or 500,000 messages, SlickText offers fast send speeds and high delivery rates.Screenshot of Subscriber growth tools to maximize audience size and keep it growing.Screenshot of An automated workflow tool used to create automated SMS sequences that engage with people one-on-one. No coding required.