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What is MailUp?

MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.).…

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Users of MailUp find the platform easy to implement and customize with their in-house CRM integration. Its high reliability and minimal …
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What is MailUp?

MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with…

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ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Drupal Newsletter Module | MailUp Demo

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Product Details

What is MailUp?

MailUp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of

MailUp Competitors

MailUp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported CountriesUsa - South America - Japane - Indonesia - Italy - Spain
Supported Languagesenglish - italian - spanish - portoguese - indonesian - japanese
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of MailUp find the platform easy to implement and customize with their in-house CRM integration. Its high reliability and minimal outages over the years have been highly appreciated. The reporting features, especially with the modern data visualization tool, have proven to be highly useful for users. Additionally, customer service has been efficient and helpful in resolving technical issues.

For those managing email campaigns without IT support, MailUp is seen as a good product. Users have the option to choose from various plans based on their email delivery speed needs. However, some users feel that the UI could be improved to enhance the user experience.

Negative experiences have been reported by some users, such as losing a significant number of contacts due to a system error and a failed payment. On the positive side, MailUp has been used successfully to increase brand awareness, manage sensitive user data, and optimize time and resources through newsletter management and automation marketing processes. It is considered one of the best solutions for small enterprises, offering new features while maintaining simplicity and ease of use. The platform also allows businesses to serve and track performance for multiple discrete lists from a single dashboard, saving time and reducing teams involved in email campaigns.

MailUp has helped ease the pain of sending newsletters for users who had difficulty with server performance and configuration. It is seen as a cost-effective option for sending emails to large mailing lists compared to alternatives like Mailchimp. The platform is suitable for non-time-critical emails through its API feature, allowing for delayed sending without affecting the use case.

While some users have experienced issues with customer support, MailUp has successfully solved problems related to campaign deliverability and list management for many users. Newsletter subscriptions are a common use case for MailUp and similar marketing tools. Non-technical staff can easily create and deploy newsletters once templates are set up, freeing up technical staff for other tasks. The platform has also been praised for its BeePro tool which helps design and send emails to clients for proofing, as well as the functionalities, deliverability, and text options it offers.

Well-implemented features: Many users have praised MailUp for its well-implemented features, including list management, visual editor for HTML coding, and scheduling. These features are described as working seamlessly and effectively by multiple reviewers.

User-friendly interface: Several users have commended MailUp for its user-friendly interface. They appreciate the platform's non-technical approach to email marketing, making it accessible for everyone. Once users understand how it works, they find it easy to manage without difficulty.

Versatile and comprehensive: The software is often described as very complete by reviewers. It provides simple but advanced features for email marketing and automation. Users also like that MailUp allows them to send SMS messages and campaigns based on templates in addition to emails. This versatility is highly appreciated by multiple customers.

Lack of Content Personalization: Some users have expressed disappointment with the lack of content personalization options in MailUp compared to its competitors. They feel that the platform falls short in providing advanced customization features, which hampers their ability to deliver tailored and targeted campaigns.

Difficulty in Using User Interface: Users have found the user interface of MailUp to be challenging to navigate and use, particularly when trying to access different features. They mention difficulties in finding specific functions and describe the overall experience as cumbersome and unclear.

Poor Customer Support: Several reviewers have criticized the support and management provided by MailUp, stating that they experienced unhelpful assistance and poor treatment from the company. These users express frustration with the lack of prompt solutions for their issues, often having to find workarounds on their own.

Users have made several recommendations for MailUp based on their experiences with the email service provider. The three most common recommendations are:

  1. Consider other ESPs for advanced features: Some users recommend MailUp as a simple alternative to MailChimp, particularly for users based in Italy who want to ensure data storage location. However, these users advise considering other email service providers if you need more advanced features like automation and landing pages.

  2. Be cautious when switching vendors: Users emphasize the importance of caution when moving to a different vendor. They recommend demanding a list of opt-outs to ensure smooth transition and avoid any potential issues.

  3. Appreciate affordability and excellent support: Many users appreciate that MailUp is an affordable and powerful email service provider that allows gradual email sending throughout the day. They also commend the quick and good support provided by MailUp, which has been helpful in resolving any queries or issues.

It's important to note that while some users mention a learning curve and clunky interfaces, they still recommend MailUp as a suitable option for those looking to move away from free programs like Mailchimp or for marketers on a tight budget. Furthermore, caution is advised in ensuring that the pricing mechanism of MailUp fits individual needs.


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Companies can't remove reviews or game the system. Here's why
Tory Reiff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
MailUp has helped my team to develop bulletproof, responsive email templates that can easily be edited by non-coders. Very easy to use, simple drag and drop editor and the files consistently pass all testing in Litmus with few errors/issues. I have tried many different email editors and this is by far the best!
  • Email marketing creation
  • Email design
  • HTML template creation
  • Alt tag styling within the editor
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Email & Online Marketing (9)
WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Reporting & Analytics (3)
Standard reports
Custom reports
Pre-Send Testing
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
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