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MarketStar vs. TechTarget Lead Generation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MarketStar
Score 0.0 out of 10
N/A
MarketStar offers Sales as a Service™ to clients by providing data-driven insights, technology, and highly specialized support. This, they state, helps clients streamline their sales process, exceed sales goals, and ultimately grow their business. MarketStar has operated for over 35 years.N/A
TechTarget Lead Generation
Score 7.6 out of 10
N/A
TechTarget's Lead Generation services include a recommendation engine promotes relevant content to prospects based on their interests and recent activity, reengagement advertising, as well as strategic consulting.N/A
Pricing
MarketStarTechTarget Lead Generation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MarketStarTechTarget Lead Generation
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details——
More Pricing Information
Best Alternatives
MarketStarTechTarget Lead Generation
Small Businesses
CIENCE Sales Development (legacy)
CIENCE Sales Development (legacy)
Score 1.0 out of 10
CIENCE Sales Development (legacy)
CIENCE Sales Development (legacy)
Score 1.0 out of 10
Medium-sized Companies
CIENCE Sales Development (legacy)
CIENCE Sales Development (legacy)
Score 1.0 out of 10
CIENCE Sales Development (legacy)
CIENCE Sales Development (legacy)
Score 1.0 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
MarketStarTechTarget Lead Generation
Likelihood to Recommend
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
MarketStarTechTarget Lead Generation
Likelihood to Recommend
MarketStar
No answers on this topic
TechTarget
I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.
Verified User
Anonymous
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Pros
MarketStar
No answers on this topic
TechTarget
  • Identifying accounts that match our audience
  • Customer support
  • Content syndication
  • Lead information
Verified User
Anonymous
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Cons
MarketStar
No answers on this topic
TechTarget
  • Easier workflow
  • Less lead time
Verified User
Anonymous
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Alternatives Considered
MarketStar
No answers on this topic
TechTarget
I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.
Verified User
Anonymous
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Return on Investment
MarketStar
No answers on this topic
TechTarget
  • Diversified lead flow
  • Increase in meetings completed
Verified User
Anonymous
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ScreenShots