Item: TechTarget Lead Generation
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

TechTarget Lead Generation is a great at helping us provide new leads that match our audience to the sales team

Pros and Cons

Identifying accounts that match our audience
Customer support
Content syndication
Lead information

Easier workflow
Less lead time

Return on Investment

Diversified lead flow
Increase in meetings completed

Alternatives Considered

INFUSEmedia

I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.

Key Insights

Do you think TechTarget Lead Generation delivers good value for the price?

Yes

Are you happy with TechTarget Lead Generation's feature set?

Yes

Did TechTarget Lead Generation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Lead Generation go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Lead Generation again?

Yes

I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.

Diversify your lead database without the workload

Overall Satisfaction with TechTarget Lead Generation