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Marsello vs. Optimove

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marsello
Score 0.0 out of 10
N/A
Marsello is a marketing solution for small and medium sized retailers, that helps them sell more in-store and online. Retailers can run targeted and timely marketing with data-driven automation, email, SMS, & loyalty programs and now, social media management. Capabilities encompass loyalty, email, SMS, and other automations that work together to convert first-time shoppers into forever customers.
$60
per month
Optimove
Score 6.0 out of 10
N/A
Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.N/A
Pricing
MarselloOptimove
Editions & Modules
Loyalty Launch
from $60
per month
Loyalty Accelerate
from $120
per month
Plus
Custom Quote
No answers on this topic
Offerings
Pricing Offerings
MarselloOptimove
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdd-ons available: Marketing Email Campaigns, SMS Campaigns, Social Media Management.Wherever you are on your marketing journey, you want a solution tailored to your specific needs and approach. Optimove’s Customer-Led Marketing Platform empowers you to start with your customers and win their loyalty for life.
More Pricing Information
Community Pulse
MarselloOptimove
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MarselloOptimove
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User Testimonials
MarselloOptimove
ScreenShots

Marsello Screenshots

Screenshot of where to customize a customer-facing loyalty program portal.Screenshot of earning options that allow customers to earn points for activities that can grow a brand.Screenshot of the interface to build an email or SMS Campaign used to send targeted and personalized email and SMS campaigns, powered by loyalty data.Screenshot of marketing automation, used to send the right message at the right time with behavior-driven marketing automations and workflows.Screenshot of the reporting dashboard that brings business and loyalty data into one place with omnichannel reporting. It can consolidate in-store and online data and drive measurable business growth.

Optimove Screenshots

Screenshot of Optimove’s predictive micro-segmentation technology, which powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of hyper-personalized relationship marketing campaigns.Screenshot of Optimove's customized predictive customer model, that reflects the user's distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.Screenshot of how Optimove transforms a digital platforms into personalized experiences with individualized content recommendations from the first visit. This helps to increase a marketing campaigns’ engagement and effectiveness with personalized and timely messaging, and enables users to stay ahead of their audiences' evolving interests by discovering and showcasing the most popular content in real-time.Screenshot of how Optimove empowers marketers to orchestrate multi-channel customer communications, and to create customer-led journeys by combining a distinct messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.Screenshot of Optibot, a relationship marketing bot, which surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within a customer base, Optibot makes it possible to leverage data for ongoing performance improvement on a large scale.