Moody's Orbis vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moody's Orbis
Score 8.0 out of 10
N/A
Orbis was Bureau van Dijk's flagship company database. Now from Moody's, it serves as a data resource on private companies with information on more than 528+ million entities worldwide. 48 million with detailed financial information.N/A
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
Moody's OrbisNielsen Digital Ads Ratings
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Moody's OrbisNielsen Digital Ads Ratings
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Moody's OrbisNielsen Digital Ads Ratings
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.2 out of 10
D&B Hoovers
D&B Hoovers
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moody's OrbisNielsen Digital Ads Ratings
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Moody's OrbisNielsen Digital Ads Ratings
Likelihood to Recommend
Moody's Analytics
No answers on this topic
Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Pros
Moody's Analytics
No answers on this topic
Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
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Cons
Moody's Analytics
No answers on this topic
Nielsen
  • Better integration
  • Cross media report
  • After sales support
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Return on Investment
Moody's Analytics
No answers on this topic
Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
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