Item: Nielsen Digital Ads Ratings
Rating: 8
Author: Graeme Canter

Use Cases and Deployment Scope

I currently use Nielsen Digital Ads Ratings and its associated advertising products and software. I use it weekly, and it helps immensely in determining how digital campaigns have performed and whether they have achieved the campaign goals and objectives. It gives a great insight into many different campaign criteria and is hugely valuable in the end-to-end digital process for campaigns. Without this piece of software, we were to find it very difficult to manually check how digital campaigns have ended.

Pros and Cons

Accurate data set
Robust results
Large-scale data

Better integration
Cross media report
After sales support

Most Important Features

Accurate data
Easy to use
Clear reporting suite

Return on Investment

Positive ROI on most digital campaigns
Reduces the manual work
Allows for more time planning

Key Insights

Do you think Nielsen Digital Ads Ratings delivers good value for the price?

Yes

Are you happy with Nielsen Digital Ads Ratings's feature set?

Yes

Did Nielsen Digital Ads Ratings live up to sales and marketing promises?

Yes

Did implementation of Nielsen Digital Ads Ratings go as expected?

Yes

Would you buy Nielsen Digital Ads Ratings again?

Yes

Other Software Used

Mediaocean, Kantar Advertising and Paid Search Intelligence, GfK Etilize

Likelihood to Recommend

I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.

Nielsen Digital Ads Ratings will enhance your digital reporting

Overall Satisfaction with Nielsen Digital Ads Ratings