NOW Affinio vs. Pulsar RESEARCH

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
NOW Affinio
Score 0.0 out of 10
N/A
NOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.N/A
Pulsar RESEARCH
Score 9.0 out of 10
N/A
Pulsar RESEARCH, from Pulsar headquartered in London, includes continuous and one-off research programs integrating quantitative and qualitative methodologies, to turn audience data into strategic insight.N/A
Pricing
NOW AffinioPulsar RESEARCH
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
NOW AffinioPulsar RESEARCH
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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User Ratings
NOW AffinioPulsar RESEARCH
Likelihood to Recommend
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
NOW AffinioPulsar RESEARCH
Likelihood to Recommend
NowVertical Group, Inc
No answers on this topic
Pulsar
Pulsar is well suited for delivering social listening campaign insights and reporting over a longer period of time. The information and report we create are great... eventually, but it takes a long time to feel like they have gathered enough content that we can readily use. If they were able to speed up the delivery of the data and insights that would be incredibly helpful for our teams in many instances where we have a short runway to providing insights for our clients.
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Pros
NowVertical Group, Inc
No answers on this topic
Pulsar
  • Social listening across multiple platforms
  • Identifies target audiences with easily understood data visualizations
  • Provides customizable, engaging reports with impressive quality assets
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Cons
NowVertical Group, Inc
No answers on this topic
Pulsar
  • Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
  • Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
  • They should do away with the need to have to use boolean information in order to access deeper dives into searches.
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Alternatives Considered
NowVertical Group, Inc
No answers on this topic
Pulsar
Pulsar does an excellent job standing up to and standing out from their competition. The thing that attracted us to the platform is its ongoing platform updates and improvements. A lot of SAS platforms get people to sign up and then they don't continue to refine their platform. They don't stay ahead of the curve in delivering leading-edge solutions. Pulsar has continued to modify and expand its solutions. That's really important - especially when you are recommending platform investments for your company... that last thing you want is to talk something up and then it doesn't deliver. Pulsar definitely has delivered.
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Return on Investment
NowVertical Group, Inc
No answers on this topic
Pulsar
  • Ease of use
  • Great data visualization options
  • Increased client engagement during reporting and presentations
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