Pulsar Positivity
Use Cases and Deployment Scope
We use Pulsar to help us research relevant topics regarding our client's businesses. We needed a platform that we could rely on to get us to the right places online where we could find customers or businesses that we create marketing messages. The more informed we are with real-time data and insights, the better we know we are when it comes to creating content that communicates with the right message, tone, and relevance that these target audiences with engaging with.
Pros
- Social listening across multiple platforms
- Identifies target audiences with easily understood data visualizations
- Provides customizable, engaging reports with impressive quality assets
Cons
- Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
- Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
- They should do away with the need to have to use boolean information in order to access deeper dives into searches.
Return on Investment
- Ease of use
- Great data visualization options
- Increased client engagement during reporting and presentations
Alternatives Considered
Infegy Atlas, Grow.com, Adobe Advertising Cloud, HubSpot Lead Generation Software and Sprout Social
Other Software Used
Adobe Workfront, Miro, Adobe XD