TrustRadius

Optimove vs. Porch Group Media

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimove
Score 7.0 out of 10
N/A
Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.N/A
Porch Group Media
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and…N/A
Pricing
OptimovePorch Group Media
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OptimovePorch Group Media
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWherever you are on your marketing journey, you want a solution tailored to your specific needs and approach. Optimove’s Customer-Led Marketing Platform empowers you to start with your customers and win their loyalty for life.—
More Pricing Information
Community Pulse
OptimovePorch Group Media
Top Pros
Top Cons
Best Alternatives
OptimovePorch Group Media
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OptimovePorch Group Media
Likelihood to Recommend
-
(0 ratings)
8.8
(3 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
Availability
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
5.5
(1 ratings)
User Testimonials
OptimovePorch Group Media
Likelihood to Recommend
Optimove
No answers on this topic
Porch Group Media
We have found Launchpad to be useful for almost every lead-generation activity.
Verified User
Anonymous
Read full review
Pros
Optimove
No answers on this topic
Porch Group Media
  • Intuitive navigation across software
  • Easy target/lead builder selections
  • Complete email marketing solution for small businesses and big corporations
  • Clear directions for beginning, planning, implementing, executing, reporting
  • Easy-to-use creative email templates
Layla Irani | TrustRadius Reviewer
Layla Irani
Director of Communications
Read full review
Cons
Optimove
No answers on this topic
Porch Group Media
  • Site flow could be more intuitive
  • Logical flow of process
  • Remove extra steps
  • Provide more in-depth reporting
  • Ability to name campaigns the same name
  • Create standard order or reporting templates
Joel Buhr | TrustRadius Reviewer
Joel Buhr
President
Read full review
Usability
Optimove
No answers on this topic
Porch Group Media
There is room for improvement
Joel Buhr | TrustRadius Reviewer
Joel Buhr
President
Read full review
Support Rating
Optimove
No answers on this topic
Porch Group Media
It has been fantastic!
Joel Buhr | TrustRadius Reviewer
Joel Buhr
President
Read full review
Implementation Rating
Optimove
No answers on this topic
Porch Group Media
Would be great to have an easier white-label
Joel Buhr | TrustRadius Reviewer
Joel Buhr
President
Read full review
Alternatives Considered
Optimove
No answers on this topic
Porch Group Media
I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products
Layla Irani | TrustRadius Reviewer
Layla Irani
Director of Communications
Read full review
Return on Investment
Optimove
No answers on this topic
Porch Group Media
  • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
Verified User
Anonymous
Read full review
ScreenShots

Optimove Screenshots

Screenshot of Optimove’s predictive micro-segmentation technology, which powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of hyper-personalized relationship marketing campaigns.Screenshot of Optimove's customized predictive customer model, that reflects the user's distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.Screenshot of how Optimove transforms a digital platforms into personalized experiences with individualized content recommendations from the first visit. This helps to increase a marketing campaigns’ engagement and effectiveness with personalized and timely messaging, and enables users to stay ahead of their audiences' evolving interests by discovering and showcasing the most popular content in real-time.Screenshot of how Optimove empowers marketers to orchestrate multi-channel customer communications, and to create customer-led journeys by combining a distinct messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.Screenshot of Optibot, a relationship marketing bot, which surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within a customer base, Optibot makes it possible to leverage data for ongoing performance improvement on a large scale.

Porch Group Media Screenshots

Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.