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Porch Group Media

Porch Group Media
Formerly V12 Data

Overview

What is Porch Group Media?

Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users…

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Pricing

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What is Porch Group Media?

Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud.…

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  • Premium Consulting/Integration Services

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Product Details

What is Porch Group Media?

Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and an acquisition by the Porch Group, Porch Group Media includes data cleansing and data quality tools such as DataFuse, NetEffect, and ValiData. Since the solution is completely online, there is no software installation required.

Porch Group Media Features

  • Supported: Email Marketing
  • Supported: Online Display Ads
  • Supported: Print and Mail Marketing
  • Supported: Social Media Management
  • Supported: Lead Builder
  • Supported: Profiles
  • Supported: Clones
  • Supported: My Customers (Manage existing customers)
  • Supported: My Prospects (Find new customers with our acquisition databases)
  • Supported: Report Center

Porch Group Media Screenshots

Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.

Porch Group Media Integrations

Porch Group Media Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States

Porch Group Media Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)52%
Enterprises (more than 500 employees)28%
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Launchpad has become the go-to platform for managing email marketing campaigns, as stated by users. With its comprehensive features and user-friendly interface, Launchpad has proven to be a valuable partner in meeting email marketing needs. Users appreciate Launchpad's capability to plan, implement, execute, and report on their campaigns efficiently and effectively.

The V12 Team's competence, professionalism, and availability in addressing all functions and capabilities of Launchpad have been highly regarded by customers. This level of support ensures that users can maximize the potential of the software and achieve their marketing objectives.

One of the key use cases of Launchpad is its ability to identify quality leads for clients' direct mail and email campaigns. For direct mail campaigns, Launchpad provides highly deliverable lists with a variety of useful variables. Users have found these leads to be highly deliverable and available in large quantities, making Launchpad a tremendous lead source for clients.

Overall, Launchpad serves as a one-stop solution for clients' email marketing needs. From campaign management to lead generation, this software proves to be indispensable in helping users achieve their marketing goals efficiently and effectively.

Intuitive Navigation: Users have found the navigation across the software to be intuitive, allowing them to easily move around and find what they need. This positive sentiment was expressed by multiple reviewers.

Efficient Target/Lead Builder: Reviewers appreciated the easy target/lead builder selections, which enabled them to quickly and efficiently identify their desired audience. This feature was mentioned by several users.

Comprehensive Email Marketing Solution: Customers consider the software to be a complete email marketing solution for businesses of all sizes. It offers a wide range of features and capabilities that cater to both small businesses and big corporations. Multiple users have highlighted this aspect of the software.

Intuitive Site Flow: Some users have expressed that the site flow could be more intuitive, with the current process lacking a logical flow and containing unnecessary steps. They have mentioned that it would be helpful if the site had a more streamlined and user-friendly navigation system.

Insufficient Reporting Capabilities: Several reviewers have mentioned a desire for more in-depth reporting options. They feel that the current reporting capabilities do not provide them with enough detailed insights into their campaigns' performance. These users are looking for enhanced reporting features to better analyze their data and make informed decisions.

Lack of Campaign Customization: Users have highlighted the need for additional campaign customization options. Specifically, they would like to be able to name campaigns using the same name and create standard order or reporting templates. This functionality is currently unavailable in Launchpad, limiting their ability to efficiently manage multiple campaigns and streamline their workflow.

Users have made several recommendations based on their experiences with Launchpad. The most common recommendations include spending time preparing and reusing templates, considering using Launchpad for prospect emails, and testing before committing and utilizing CRM data.

Users have found it beneficial to invest time in creating templates and then reusing them for future campaigns. This approach not only saves time but also ensures consistency in the messaging across different campaigns.

Launchpad has been recommended for reaching out to potential customers via email. Reviewers have mentioned that the platform provides everything needed to get started, making it a convenient choice for prospecting.

Users suggest testing campaigns before fully committing to them. This allows for any necessary adjustments or optimizations to be made before launching a full-scale campaign. Additionally, reviewers recommend utilizing customer relationship management (CRM) data more freely within the Launchpad platform to enhance targeting and personalization efforts.

Overall, these recommendations highlight the importance of careful preparation, testing, and leveraging existing data to maximize the effectiveness of Launchpad for consumer data, both postal and email. Users also appreciate the helpfulness of the Launchpad team in guiding them through the process.

(1-3 of 3)

Email Marketing with trusted partners

Rating: 10 out of 10
December 23, 2015
JB
Vetted Review
Porch Group Media
1 year of experience
Launchpad has been the platform of choice when it comes to managing email marketing campaigns. V12 has been a valued partner and has been very helpful all the way.
  • Targeting Consumer, Business
  • Campaign Builder
  • Reporting
Cons
  • Site flow could be more intuitive
  • Logical flow of process
  • Remove extra steps
  • Provide more in-depth reporting
  • Ability to name campaigns the same name
  • Create standard order or reporting templates
Not that I can think of.
  • Functionality that prevents ease of use
  • Provided flexible tools to deliver solutions to clients and partners
I have not found similar alternatives
3
3
  • Client Services
  • Data Enhancement
  • Display
  • Variable Email Campaigns
  • Segmenting
  • Custom Coupon Programs
  • Data Enhancement
No
  • Price
  • Product Features
  • Product Usability
  • Vendor Reputation
No
  • Professional services company
No
Change management was minimal
  • Learning Curve
Would be great to have an easier white-label
No
It has been fantastic!
Yes
yes
Afterhours on the weekend support. They were there.
  • Campaign Scheduling
  • Counts
  • Multi-Part counts in leadbuilder
  • Deduping counts
There is room for improvement

Launchpad - Complete Email Marketing Solution

Rating: 10 out of 10
May 19, 2015
LI
Vetted Review
Verified User
Porch Group Media
1 year of experience
Launchpad was the preferred software for our company's email marketing campaigns. I was the primary user within our company - planning, implementing, executing, and reporting on all our email marketing needs. The V12 Team was very competent, professional, and available in addressing all functions and capabilities of the program. Our entire team was impressed with the product, and it was a perfect one-stop solution for our client's needs.
  • Intuitive navigation across software
  • Easy target/lead builder selections
  • Complete email marketing solution for small businesses and big corporations
  • Clear directions for beginning, planning, implementing, executing, reporting
  • Easy-to-use creative email templates
Cons
  • Ability to view consumers who clicked/opened all emails sent within a campaign
Launchpad is a great tool for all companies - big and small. It gives the opportunity to select leads within the V12 database and/or to upload target lists. I can't think of a scenario where any company, regardless of size or function, wouldn't find great success using Launchpad. It is intuitive, easy to use, and a complete email campaign solution.
  • Increased knowledge and usability of email marketing campaigns
  • Clear reporting on CTR/open rates for company and client
  • Ability to tailor email needs to any client within company roster
I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products.

Launchpad Review by Database Marketing Company that uses it to find quality marketing leads for our clients.

Rating: 9 out of 10
June 02, 2015
Vetted Review
Verified User
Porch Group Media
2 years of experience
We are using Launchpad to identify quality leads and deliver them to our clients for a variety of direct mail and email campaigns. For direct mail campaigns, we find the lists to be highly deliverable and available with a variety of useful variables. When using Launchpad for email campaigns, we have found the leads to be highly deliverable and with strong quantities to create a tremendous lead source for our clients.
  • Easy to use. Does not require excessive training to become proficient.
  • Lead quantities and quality are both very strong.
Cons
  • Launchpad does so many cool things, that perhaps a few more online training videos may be helpful so we can learn all of them.
We have found Launchpad to be useful for almost every lead-generation activity.
  • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
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