Porch Group Media

Formerly V12 Data

Intuitive Navigation: Users have found the navigation across the software to be intuitive, allowing them to easily move around and find what they need. This positive sentiment was expressed by multiple reviewers.

Efficient Target/Lead Builder: Reviewers appreciated the easy target/lead builder selections, which enabled them to quickly and efficiently identify their desired audience. This feature was mentioned by several users.

Comprehensive Email Marketing Solution: Customers consider the software to be a complete email marketing solution for businesses of all sizes. It offers a wide range of features and capabilities that cater to both small businesses and big corporations. Multiple users have highlighted this aspect of the software.

Intuitive Site Flow: Some users have expressed that the site flow could be more intuitive, with the current process lacking a logical flow and containing unnecessary steps. They have mentioned that it would be helpful if the site had a more streamlined and user-friendly navigation system.

Insufficient Reporting Capabilities: Several reviewers have mentioned a desire for more in-depth reporting options. They feel that the current reporting capabilities do not provide them with enough detailed insights into their campaigns' performance. These users are looking for enhanced reporting features to better analyze their data and make informed decisions.

Lack of Campaign Customization: Users have highlighted the need for additional campaign customization options. Specifically, they would like to be able to name campaigns using the same name and create standard order or reporting templates. This functionality is currently unavailable in Launchpad, limiting their ability to efficiently manage multiple campaigns and streamline their workflow.

Users have made several recommendations based on their experiences with Launchpad. The most common recommendations include spending time preparing and reusing templates, considering using Launchpad for prospect emails, and testing before committing and utilizing CRM data.

Users have found it beneficial to invest time in creating templates and then reusing them for future campaigns. This approach not only saves time but also ensures consistency in the messaging across different campaigns.

Launchpad has been recommended for reaching out to potential customers via email. Reviewers have mentioned that the platform provides everything needed to get started, making it a convenient choice for prospecting.

Users suggest testing campaigns before fully committing to them. This allows for any necessary adjustments or optimizations to be made before launching a full-scale campaign. Additionally, reviewers recommend utilizing customer relationship management (CRM) data more freely within the Launchpad platform to enhance targeting and personalization efforts.

Overall, these recommendations highlight the importance of careful preparation, testing, and leveraging existing data to maximize the effectiveness of Launchpad for consumer data, both postal and email. Users also appreciate the helpfulness of the Launchpad team in guiding them through the process.