TrustRadius: an HG Insights company

Otterly vs. Surfaced

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Otterly

3 Reviews and Ratings

Surfaced

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Otterly

    Score7.6 out of 10
    		N/AOtterly.AI offers content and brand monitoring for AI- and LLM-powered searches, used to monitor brand, content, competitors or any other Prompt in AIs and LLMs like ChatGPT, Bing, Google Gemini, and Perplexity.

    $29

    per month

    Surfaced

    		N/AN/ASurfaced is an AI search visibility platform developed by EXPX B.V. in Rotterdam, the Netherlands. It tracks how brands appear in answers generated by AI engines, shows which competitors and sources are cited instead, and produces the content needed to close those gaps. It is built for in-house marketing teams, agencies and freelance consultants who measure brand visibility in AI answers across several markets and languages. Prompt tracking across AI…

    $0

    for checking one AI engine (ChatGPT)

    Pricing
    OtterlySurfaced
    Editions & Modules
    Lite
    $29
    per month 10 search prompts
    Standard
    $189
    per month 100 search prompts
    Pro
    $989
    per month 1000 search prompts
    Free
    $0
    per month per user
    Starter
    €49
    per month per user
    Pro
    €149
    per month per user
    Business
    €349
    per month per user
    Offerings
    Pricing Offerings
    OtterlySurfaced
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    User Ratings
    OtterlySurfaced
    Likelihood to Recommend
    9.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    OtterlySurfaced
    Likelihood to Recommend
    Otterly.AI
    Overall, Otterly remains one of our core subscriptions and provides solid utility on an ongoing basis. We have tried a variety of competitive offerings and find Otterly does what we need, with a high degree of reliability. Most platforms list gaps, but with an unclear sense of how to prioritize what to do given what time and resources you might have to fuel impact.
    Incentivized
    Verified User
    Read full review
    Expx B.V.
    No answers on this topic
    Usability
    Otterly.AI
    You can do a lot with the platform, and it takes a while to become familiar with it. We found that spending time with the Otterly team immediately increased our impact, and they were always quick to get back to us with answers to any questions. Because the platform can provide a ton of utility, it takes time to learn how to prioritize what you use it for, but it's worth it.
    Incentivized
    Verified User
    Read full review
    Expx B.V.
    No answers on this topic
    Alternatives Considered
    Otterly.AI
    Great - it's our preferred tool. We find enterprise solutions to be too complex and expensive. Otterly is affordable, the time-to-value is short, and it is getting better every week with the updates they keep rolling out. We will continue to evaluate alternatives, but so far, the rest are far away from displacing Otterly
    Incentivized
    Verified User
    Read full review
    Expx B.V.
    No answers on this topic
    ScreenShots

    Surfaced Screenshots

    Screenshot of The weekly overview shows the share of AI responses that named the brand, how many responses cited its pages, how many tracked prompts named it, and how many content gaps are open. A "What changed" panel compares the week with the previous one per engine. A "What to do next" list ranks actions such as reviewing prepared content, publishing a page for a missed question, or getting listed on a frequently cited site.Screenshot of This view reports brand visibility, citation rate, share of voice against tracked competitors, average mention position and sentiment over a chosen date range, with changes against the previous period. Each metric shows its count and denominator, for example mentions out of total responses. Trend charts show how visibility and citation rate change over time.Screenshot of Every entity named in the tracked AI answers is ranked by brand visibility, share of voice, average position and mention count, next to the user's own brand. Competitors can be pinned for direct share-of-voice comparison, or opened to see every prompt that mentions them.Screenshot of This view lists topics where AI answers consistently leave the brand out. Each gap shows how many answers it covers, how long it has been missing, how severe it is, and whether it matches the brand's catalogue. Findings move through the stages decide, being addressed, measuring and verified, so each one can be followed from discovery to outcome.Screenshot of Gaps become briefs and draft articles, each tagged with the target markets and languages and with a status: suggested, brief draft or review required. A content agent prepares drafts for human review before anything is published.Screenshot of The audit scores how ready a site is to be cited in AI search, split into Foundation, On-Page and Content checks. Each failing check explains the problem and gives the fix, with a copyable snippet where one applies.