Name: Webinar: How Visible Is Your Brand in AI-Powered Searches? Feat. Alex Ford & Thomas Peham
Uploaded: 2024-12-03T14:26:38.000Z
Duration: 1 h 8 min 11 s
Description: Webinar: How Visible is Your Brand in AI-Powered Searches? Feat. Alex Ford & Thomas Peham

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Performance Testing

Development

School Management

Education

Business Intelligence (BI)

Collaboration

Data Analytics  and BI Services

Data Discovery and Visualization

Digital Rights Management (DRM)

Document Management

Enhanced 911 (E911)

Enterprise Generative AI

Integrated Workplace Management (IWMS)

Payment Facilitation

Enterprise

Accounting

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

Employee Monitoring

HR Management

Payroll

Recruitment Agency

Stock Option Plan Administration

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printing

AI Governance

Application Performance Management (APM)

Cloud Migration

Cloud Storage

DevSecOps

Firewall

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Product Implementation Services

Robotic Process Automation (RPA)

Telecom Expense Management (TEM)

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Engagement

Content Management

Cross-Channel Campaign Management

Email Marketing

Email Testing

Employee Advocacy

Enterprise Marketing Management

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Wholesale Marketplace

Marketing

Job Site Management

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Cloud Access Security Brokers

Secure Access Service Edge (SASE)

User and Entity Behavior Analytics (UEBA)

Security

Camp Management

Digital Forensics

Estate Planning

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Screaming Frog SEO Spider

Screaming Frog

Moz Pro

iContact

RavenTools

SE Ranking

Semrush

Ahrefs

Conductor

Yoast

yoast.com

Google Search Console

Google

BrightEdge

SpyFu

Otterly.AI offers content and brand monitoring for AI- and LLM-powered searches, used to monitor brand, content, competitors or any other Prompt in AIs and LLMs like ChatGPT, Bing, Google Gemini, and Perplexity.

Lite

Standard

Paid Version

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements.

Moz offers free SEO tools to get started, after which the Standard pack starts at $99 and supports 5 Moz Analytics Campaigns, 300 keywords, 250,000 crawled pages, and 15 social accounts. The subsequent higher priced tiers available for $149, $249, and $599 (Medium, Large, and Premium) support white label reporting and more keyword and activity coverage, for agencies of increasing size.

Medium

Large

Premium

Otterly

Monitoring AI searches with Otterly.AI

Otterly.AI

Webinar: How Visible is Your Brand in AI-Powered Searches? Feat. Alex Ford & Thomas Peham

Webinar: How Visible Is Your Brand in AI-Powered Searches? Feat. Alex Ford & Thomas Peham

This webinar discusses the impact of AI-powered search engines, like Google's AI views and ChatGPT, on marketing strategies. The speakers - Alex Ford and Thomas Peham - highlight declining organic Google traffic and the rise of AI-driven search experiences as major disruptions. They introduce generative engine optimization (GEO) as a response, emphasizing the need to understand how AI search engines source data and how to optimize content for visibility. The webinar also demonstrates a tool, Otterly.AI, designed to monitor brand and website mentions across different AI search platforms. Finally, they offer advice on adapting content strategies and engaging with online communities to improve visibility in this evolving landscape.

Core features related to search engine optimization

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

Backlink management

The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Page grader

The tool scores each page of your website for SEO.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Site audit / diagnostics

The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

Site recommendations

The tool recommends site structure improvements and other tasks to help with SEO.

Task management

Users can track and manage the tasks associated with SEO.

SEO Channels

Features related to optimizing your website for specific channels

Local SEO

The tool helps optimize your website for local searches.

Social SEO

The tool tracks social mentions and backlinks and their impact on SEO.

Mobile SEO

The tool helps optimize your website for searches done on mobile devices.

Global SEO

The tool integrates with non-U.S.-based search engines and works in multiple languages.

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Multi-domain support

For SEO agencies, the tool allows users to track multiple domains in one instance.

Integration with web analytics tools

The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Overview

What is Otterly?