TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Porch Group Media

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Porch Group Media (formerly the V12 Data Platform, or the Launchpad Marketing Cloud) is comprised of a collection of online and offline marketing solutions that is designed to manage existing customer relationships and identify new prospective customers by granting users access to their data cloud. It contains a suite of multichannel marketing tools including social, email, display advertising, print and mail, enhancement, and analytical solutions. Following the merger of V12 and DataMentors and…N/A

    RudderStack

    Score2 out of 10
    N/ARudderStack’s agentic customer data platform (CDP) collects, unifies, and activates customer data through an integrated platform that uses an organization's data warehouse as its system of record. Governance tools enforce data quality and compliance within data pipelines, helping downstream systems receive activation-ready data. RudderStack’s artificial intelligence (AI) capabilities support how teams manage and apply customer data. Using RudderStack, data and business teams can access…

    $600

    per month

    Pricing
    Porch Group MediaRudderStack
    Editions & Modules
    No answers on this topic
    Starter
    $600
    per month
    Growth
    Custom
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Porch Group MediaRudderStack
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Porch Group MediaRudderStack
    Small Businesses
    Yotpo
    Score7 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
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    Treasure AI
    Score9 out of 10
    Enterprises
    No answers on this topic
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Porch Group MediaRudderStack
    Likelihood to Recommend
    8.8
    (3 ratings)
    9.1
    (1 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Availability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Porch Group MediaRudderStack
    Likelihood to Recommend
    Porch Group Media
    We have found Launchpad to be useful for almost every lead-generation activity.
    Read full review
    Rudderstack
    Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.
    Incentivized
    Read full review
    Pros
    Porch Group Media
    • Intuitive navigation across software
    • Easy target/lead builder selections
    • Complete email marketing solution for small businesses and big corporations
    • Clear directions for beginning, planning, implementing, executing, reporting
    • Easy-to-use creative email templates
    Read full review
    Rudderstack
    • Event streams
    • Reverse ETL
    • Identity resolution
    Incentivized
    Read full review
    Cons
    Porch Group Media
    • Site flow could be more intuitive
    • Logical flow of process
    • Remove extra steps
    • Provide more in-depth reporting
    • Ability to name campaigns the same name
    • Create standard order or reporting templates
    Read full review
    Rudderstack
    • Alerting
    • Destination catalog
    Incentivized
    Read full review
    Usability
    Porch Group Media
    There is room for improvement
    Read full review
    Rudderstack
    No answers on this topic
    Support Rating
    Porch Group Media
    It has been fantastic!
    Read full review
    Rudderstack
    No answers on this topic
    Implementation Rating
    Porch Group Media
    Would be great to have an easier white-label
    Read full review
    Rudderstack
    No answers on this topic
    Alternatives Considered
    Porch Group Media
    I have not used another email marketing solution similar to Launchpad. I do not plan on seeking out other competitive products
    Read full review
    Rudderstack
    Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case
    Incentivized
    Read full review
    Return on Investment
    Porch Group Media
    • Launchpad has let us create and deliver lead files and email campaigns faster than ever before.
    Read full review
    Rudderstack
    • Significant savings in developer resources
    • Faster moving product insights
    Incentivized
    Read full review
    ScreenShots

    Porch Group Media Screenshots

    Screenshot of Manage existing customers and find new customers all on one platform across every marketing channel - email, online display ads, social media, and print and mail.Screenshot of Launchpad also offers CRM functionality through the My Customers application. Easily store and manage customer lists and communicate with current customers through email, direct mail, online display ads, and social media.Screenshot of Launchpad's Lead Builder application allows access straight into The V12 Group Data Cloud.