PostGrid Address Verification vs. TIBCO Clarity

Marketers can collect essential geocoding data to enhance customer segmentation, making the API invaluable for all my targeted campaigns. Operating in real-time, it retrieves precise data from reputable sources such as USPS or Canada Post. Leveraging this accurate address data, my retail company is refining its marketing campaigns for optimal performance.

Clarity is well suited to address issues with data integrity, where you want to maintain formatting for fields from various sources. While it can be used to address issues with data impacting departmental use (ex: a field must be set to a particular value based on other field values, and if this is not the case then a business unit may be impacted), the amount of time required to setup the logic is cumbersome. As such, we leveraged TIBCO Data Virtualization to deal with these scenarios.

Incentivized

• Address validation
• Address automcomplete
• Bulk address validation
• Address verification api
• address validation api

• Ability to correct data integrity issues
• Ease of use

Incentivized

• Zip code search for us
• giving distance between addresses
• nothing else

• Issues with SSL configuration options
• Syntax to create rules requires additional/extra knowledge that may not exist in an organization
• Requires quite a bit of setup for rule logic

Incentivized

Reliable, premium address data

Advanced geocoding features

Outstanding API uptime

• Better quality data
• Reduce form abandonment
• Increase form completion

• We have not established ROI as we are in the initial stages of setup.

Incentivized