PostLocate vs. Smarty

We recommend Smarty to our customers when they are looking for a more premium solution for address completion. The data from Smarty is richer and the autocomplete is more consistent than other providers. The only downside is that it comes with some extra cost, so another provider might be better suited if you're only looking for "good enough".

Incentivized

• Accurate ownership data.
• Multiple data points.
• Fast response.

• A slight variation in the address does not fetch the property data.
• We tested a few property data points and got ownership data for 65%, while comparing with other competitors, it was 70%.

The tool is very easy to use. Just typing in the first three characters of the first line of the address of the user will return an accurate list of address result options to choose from. Simply select the appropriate address and all the address fields will prepopulate without the need for additional manual address entry.

Incentivized

I didn't try other specific products. I went straight to the source, USPS API tools, but their limitations, hard to follow instructions, and consistent downtime made me reconsider. I knew I needed a reliable service that would be implemented and work every day without my attention, and it provided exactly that.

Incentivized

• Vastly improved our address database deliverability. We now have over 95% of addresses in our customer database verified, thanks to Smarty.
• Our bi-annual catalog cost went down. Already-verified address = lower cost for pre-mailing address correction and verification.