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Smarty

Score8.5 out of 10

5 Reviews and Ratings

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What is Smarty?

Smarty is a robust platform created for small businesses, entrepreneurs, and freelancers to make daily tasks simpler and more organized. The software integrates a suite of programs that simplify CRM management, email marketing campaigns, lead generation, sales tracking activities while helping users manage accounts and invoices with ease. With Smarty's built-in CRM tool, users can easily manage contacts within the platform, schedule appointments or calls directly from it while gaining insights into customer data to inform any future interaction.

In addition to these features, Smarty equips users with business tools on staff performance analysis, expense monitoring, sales tracking and even provides an avenue for finding potential clients or partners in specific locations across industries. For web-based marketing efforts the software comes packed with SEO monitoring capability as well as self-running email campaigns ideal for startups looking to automate their brand advertising activities. Users can also save time through its website creation feature that enables anyone without design skills create landing pages perfect at generating new leads for the business. Lastly, its Chrome extension helps keep communications streamlined by enabling seamless note-taking communication using several integrated email programs.

Categories & Use Cases

Media

Screenshot of Smarty

Screenshot of Smarty

Reviews

What users are saying about Smarty.
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Smarty is really smart

Incentivized
Raghu JakkulaView profile
Software Engineering Lead in Engineering at Sparksoft Corporation (201-500 employees employees)

Use Cases and Deployment Scope

We use Smarty for address standardization in our project. Currently the scope is limited to standardization, but we would expand it to other features Smarty provides like geolocation, vacant lot etc.

Pros

  • High availability
  • Fantastic customer support
  • Fair and open pricing
  • Easy integration

Cons

  • Customer support for debugging issues using request id instead of giving entire addresses
  • Integration with third party Maps for geolocation
  • Flexible, on demand plans

Return on Investment

  • Smarty support lot of features which were missing in our previous address provider
  • The pricing is transparent and works within out budget
  • Much more to be leverage in future based on our needs

Usability

Other Software Used

Datadog, Splunk Cloud Platform, Amazon CloudWatch

Smarty Tool Perfect for Online Forms

Incentivized
Damian Watkins
Senior Director, Fundraising Technology in Information Technology at Parkinson's Foundation (51-200 employees employees)

Use Cases and Deployment Scope

We have used Smarty at the Parkinson's Foundation for a few years now. We needed to make registration and donating quicker and easier for our constituents. Smarty delivers this by displaying full address options in a dropdown after a couple of characters are typed into the first line of the address. This saves time from the user having to populate the address fields manually. With well over a million constituents in our database, this saves a lot of time and is well worth the investment.

Pros

  • Populates full address results for the user after only a few characters are entered
  • The addresses are validated against USPS and Non-USPS datasets
  • Supports international address verification

Cons

  • Wish that the Smarty package levels were a little more flexible.
  • Current package purchase provides more than enough address searches, but the package tier below is to low for us.

Return on Investment

  • For the annual investment the foundation makes this is more than compensated by the power of the tool.
  • Our constituents are the life and soul of the foundations goals and giving them a tool that makes their online experience easier is well worth it.

Usability

An Address ValidationVerification API that just works.

Richard VisokeyView profile
COO (Chief Operations Officer) in Information Technology at HRO, Inc (51-200 employees employees)

Use Cases and Deployment Scope

We use Smarty in two application areas: e-commerce and in-store point-of-sale. As a retail business that ships most of our products, it is imperative that we capture customers' shipping address information as accurately as possible. Previously, we had a time-consuming process for verifying address information before shipping. This still resulted in missed shipments and delayed deliveries. With the integration of Smarty to our platforms, we have increased data input accuracy with little to no impact on customers. The result is vastly improved data accuracy and improved deliverability of shipped products.

Pros

  • Helps customers input address information.
  • Integrates seamlessly with an easy-to-use API.
  • Provides pre-filtered address data to reduce shipping errors..

Cons

  • The cost/hit for type-ahead lookups. We have people "try" a lot of addresses, which drives up the cost of obviously wrong data input.

Return on Investment

  • Vastly improved our address database deliverability. We now have over 95% of addresses in our customer database verified, thanks to Smarty.
  • Our bi-annual catalog cost went down. Already-verified address = lower cost for pre-mailing address correction and verification.

Usability

Other Software Used

ShipWorks, Sage 100

solid product

Steve BollerView profile
VP in Information Technology at QuickIDcard (11-50 employees employees)

Use Cases and Deployment Scope

we rely a lot on USPS so mailing address verification is key factor for our success, human error correction plus the formatting expected by the post office make a real difference in our case. Bounce back dropped by 50% once we implemented Smarty Streets so solid return on the investment. Strong support also helps

Pros

  • address verification
  • API integration
  • tech support
  • documenation

Cons

  • none in our case

Return on Investment

  • 50% drop on the mailing bounce backs

Usability

Alternatives Considered

Readymode

Other Software Used

ShipStation, Shopper Approved, Authorize.net

Very happy with Smarty

Incentivized
Matt LanganView profile
CEO in Corporate at Stuccco, Inc. (1-10 employees employees)

Use Cases and Deployment Scope

I run a real estate tech company. We use Smarty to verify that orders are associated with real property addresses. It makes the checkout process smoother for our customers and ensures quality data for us.

Pros

  • address search
  • address validation
  • API documentation

Cons

  • I really don't have anything negative to say

Return on Investment

  • It's resulted in more conversions in our checkout process

Usability

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