Radarr vs. Topsy

Radarr is best suited for businesses that need to reach out to their target audience across multiple digital channels; it really helps track how effective the campaigns are and even improve on them based on what users tend to engage with the most on each platform. It can help streamline strategies.

Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro

• Helps us track online conversations in an industry/ around a topic
• Helps us track trending topics/ themes to include in content marketing strategies
• Helps us analyze the response to the content created for different digital channels

• Access to every single tweet ever sent since the start of Twitter.
• Immediate access to results - extremely easy to generate search queries.
• Multiple ways to visualize data.

• Would love to have a topic generator in-built

• Pricing is steep and on a per-user basis.
• Limited amount of data sources - Twitter, links and videos.

Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes

The few times we have asked questions, they were answered instantly by our own account rep

Radarr brings you more comprehensive data and covers more digital platforms. In times when it is important to be present where your audience is and reach out to them at the right time, with the right message, that comprehensive view of data is what can help strategize better and run campaigns effectively. Also, love the visualization of data; that makes it all easy to understand.

• Better understanding of the target audience
• Better organic campaign reach
• Better audience engagement and response rate

• Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.