Topsy - the ultimate in Twitter search, reporting and monitoring
Pros
- Access to every single tweet ever sent since the start of Twitter.
- Immediate access to results - extremely easy to generate search queries.
- Multiple ways to visualize data.
Cons
- Pricing is steep and on a per-user basis.
- Limited amount of data sources - Twitter, links and videos.
Return on Investment
- Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.
