Salesforce Data 360 vs. SAS Data Management

Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.

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When data is in a system that needs a complex transformation to be usable for an average user. Such tasks as data residing in systems that have very different connection speeds. It can be integrated and used together after passing through the SAS Data Integration Studio removing timing issues from the users' worries. A part that is perhaps less appropriate is getting users who are not familiar with the source data to set up the load processes.

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• Allows use to bring external data into Salesforce as zero-copy
• Is able to present data using standard Salesforce reports familiar to our users
• Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.

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• SAS/Access is great for manipulating large and complex databases.
• SAS/Access makes it easy to format reports and graphics from your data.
• Data Management and data storage using the Hadoop environment in SAS/Access allows for rapid analysis and simple programming language for all your data needs.

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• pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
• CI/CD can be improved, that looks a difficult and hard
• Also sandbox comes with many limitation so very hard to replicate production like environment to test

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• Requires third-party drivers to connect to common data sources like SFDC, MS SQL, Postgres.
• Debugging errors from the logs is a complicated process.
• E-mail alert system is very primitive and needs customization to make it more modern,
• Cannot send SMS alerts for jobs.

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We are happy with the software and its functionality. As a SAS-shop, DataFlux is a logical choice for complex data integration.

Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc

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The main negative point is the use of a non-standard language for customizations, as well as the poor integration with non-SAS systems. However, there is no doubt that it is a high-performance and powerful product capable of responding optimally to certain requirements.

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It worked as expected.

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With SAS, you pay a license fee annually to use this product. Support is incredible. You get what you pay for, whether it's SAS forums on the SAS support site, technical support tickets via email or phone calls, or example documentation. It's not open source. It's documented thoroughly, and it works.

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we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360

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Because of ease of using SAS DI and data processing speed. There were lots of issues with AWS Redshift on cloud environment in terms of making connections with the data sources and while fetching the data we need to write complex queries.

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• Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
• It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
• I like that you can even see customer info from other agents making it nice to compare and try and pass others
• Makes the customers journey smooth sailing because everything is in one place

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• We have more users who can connect to the many different data sources.
• Our users do have existing SAS programming knowledge and that can carry over.
• Business functions are starting to rely on SAS Data Integration Studio work product shortly after introduction.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info