What users are saying about
3 Ratings
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Score 6.7 out of 101

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Likelihood to Recommend

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith profile photo

Feature Rating Comparison

Ad Network Integration

Smart AdServer
8.0
Data Transfer
Smart AdServer
8.0
DSP integration
Smart AdServer
8.0

Ad Campaigns

Smart AdServer
8.0
Ad campaign creation
Smart AdServer
8.0
Ad deployment
Smart AdServer
9.0
Display advertising
Smart AdServer
7.0
Ad display and retargeting segmentation
Smart AdServer
8.0
Sequence targeting
Smart AdServer
8.0

Ad Reporting & Analytics

Smart AdServer
7.5
Ad dashboards
Smart AdServer
8.0
Ad performance reports
Smart AdServer
8.0
Ad conversion tracking
Smart AdServer
7.0
Ad attribution reporting
Smart AdServer
8.0
Cross-channel ad management
Smart AdServer
7.0
Ad forecasting and optimization
Smart AdServer
7.0

Pros

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith profile photo

Cons

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith profile photo

Alternatives Considered

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith profile photo

Return on Investment

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith profile photo

Pricing Details

Smart AdServer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details