Loqate GBG vs. Smarty

We evaluated alternatives and the onboarding with Smarty has been super smooth. The documentation on the website is clear and easy to follow

Incentivized

• Helps customers input address information.
• Integrates seamlessly with an easy-to-use API.
• Provides pre-filtered address data to reduce shipping errors..

• The cost/hit for type-ahead lookups. We have people "try" a lot of addresses, which drives up the cost of obviously wrong data input.

The tool is very easy to use. Just typing in the first three characters of the first line of the address of the user will return an accurate list of address result options to choose from. Simply select the appropriate address and all the address fields will prepopulate without the need for additional manual address entry.

Incentivized

Our organization has had trials with this provider. The APIs provided similar functionality; however, we felt it was easier to work with Smarty on licensing. Also, the level of technical support when issues arise has been superior.

• Vastly improved our address database deliverability. We now have over 95% of addresses in our customer database verified, thanks to Smarty.
• Our bi-annual catalog cost went down. Already-verified address = lower cost for pre-mailing address correction and verification.