TrustRadius: an HG Insights company

Profound vs. Surfaced

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Profound

13 Reviews and Ratings

Surfaced

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Profound

    Score8.5 out of 10
    		N/AProfound offers an analytics platform to help enterprise brands understand and improve how they show up in AI Search.

    $99

    per month

    Surfaced

    		N/AN/ASurfaced is an AI search visibility platform developed by EXPX B.V. in Rotterdam, the Netherlands. It tracks how brands appear in answers generated by AI engines, shows which competitors and sources are cited instead, and produces the content needed to close those gaps. It is built for in-house marketing teams, agencies and freelance consultants who measure brand visibility in AI answers across several markets and languages. Prompt tracking across AI…

    $0

    for checking one AI engine (ChatGPT)

    Pricing
    ProfoundSurfaced
    Editions & Modules
    Starter
    $99
    per month
    Growth
    $399
    per month
    Enterprise
    Custom
    Free
    $0
    per month per user
    Starter
    €49
    per month per user
    Pro
    €149
    per month per user
    Business
    €349
    per month per user
    Offerings
    Pricing Offerings
    ProfoundSurfaced
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    ProfoundSurfaced
    Considered Both Products
    Profound
    No answer on this topic
    Expx B.V.
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    80%
    Implementation went as expected
    4 Answers
    No answers on this topic
    Features
    ProfoundSurfaced
    SEO
    Comparison of SEO features of Profound and Surfaced
    Feature
    Profound
    7.1
    5 Ratings
    8% below category average
    Surfaced
    -
    Ratings
    Keyword analysis6.34 Ratings00 Ratings
    Backlink management6.73 Ratings00 Ratings
    SERP ranking tracking8.02 Ratings00 Ratings
    Page grader6.84 Ratings00 Ratings
    Competitive analysis8.85 Ratings00 Ratings
    Site audit / diagnostics5.33 Ratings00 Ratings
    Site recommendations7.25 Ratings00 Ratings
    Task management8.02 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Profound and Surfaced
    Feature
    Profound
    8.0
    3 Ratings
    5% above category average
    Surfaced
    -
    Ratings
    Local SEO7.02 Ratings00 Ratings
    Social SEO10.01 Ratings00 Ratings
    Global SEO7.03 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Profound and Surfaced
    Feature
    Profound
    7.0
    4 Ratings
    18% below category average
    Surfaced
    -
    Ratings
    Multi-domain support8.33 Ratings00 Ratings
    Integration with web analytics tools5.84 Ratings00 Ratings
    Best Alternatives
    ProfoundSurfaced
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ProfoundSurfaced
    Likelihood to Recommend
    8.6
    (7 ratings)
    -
    (0 ratings)
    Usability
    7.6
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    ProfoundSurfaced
    Likelihood to Recommend
    Profound
    Profound is a great AEO platform, with so much information and insights available around what competitors are doing and what prospects are searching for, and how we are cited. The down side is also just too much information and without enough resources or a full time person using the platform, it's difficult to know what to prioritize
    Incentivized
    Verified User
    Read full review
    Expx B.V.
    No answers on this topic
    Usability
    Profound
    Profound tracks A LOT of data, which is great, but it can also be overwhelming to look at/digest all the raw data without their internal measurements.
    Incentivized
    Caroline Adamec
    Content Engineer
    Read full review
    Expx B.V.
    No answers on this topic
    Alternatives Considered
    Profound
    Semrush is much more mature for SEO but lacks the focus needed to be effective for AEO. Because Profound is build for AEO from the ground up, all of the associated features are optimized to be useful for AEO (for example focusing purely on topic visibility). SEMRush's AI Search tools feel a bit muddled in the system they have set up for SEO
    Incentivized
    Verified User
    Read full review
    Expx B.V.
    No answers on this topic
    ScreenShots

    Surfaced Screenshots

    Screenshot of The weekly overview shows the share of AI responses that named the brand, how many responses cited its pages, how many tracked prompts named it, and how many content gaps are open. A "What changed" panel compares the week with the previous one per engine. A "What to do next" list ranks actions such as reviewing prepared content, publishing a page for a missed question, or getting listed on a frequently cited site.Screenshot of This view reports brand visibility, citation rate, share of voice against tracked competitors, average mention position and sentiment over a chosen date range, with changes against the previous period. Each metric shows its count and denominator, for example mentions out of total responses. Trend charts show how visibility and citation rate change over time.Screenshot of Every entity named in the tracked AI answers is ranked by brand visibility, share of voice, average position and mention count, next to the user's own brand. Competitors can be pinned for direct share-of-voice comparison, or opened to see every prompt that mentions them.Screenshot of This view lists topics where AI answers consistently leave the brand out. Each gap shows how many answers it covers, how long it has been missing, how severe it is, and whether it matches the brand's catalogue. Findings move through the stages decide, being addressed, measuring and verified, so each one can be followed from discovery to outcome.Screenshot of Gaps become briefs and draft articles, each tagged with the target markets and languages and with a status: suggested, brief draft or review required. A content agent prepares drafts for human review before anything is published.Screenshot of The audit scores how ready a site is to be cited in AI search, split into Foundation, On-Page and Content checks. Each failing check explains the problem and gives the fix, with a copyable snippet where one applies.