I don't want to say that T2M is one size fits all - because they have so many features and capabilities that could be tailored to many different businesses and business needs. But I do feel like most any company, especially their underlying marketing departments, could highly benefit from its features.
Since Tiny URL is able to be customized to a certain extent, we are able to take a long link to our website or landing page and create a much shorter version to add into social and digital campaigns where characters are limited and space is needed analytically and visually
The support was just ok in our experience (they were very responsive and kind, but our issues seemed(?) relatively minor and took some time to resolve, but maybe they were just more complicated than it seemed in our view).
We did really like the dashboards eventually, but I think they could be a little clearer/more intuitive upon an initial glance.
To be honest, I don't think I (or anyone on my direct team to my knowledge) has worked with another tool quite like T2M. We did a couple of demos for other options when we were looking for a tool way back when, but I can't recall off-hand what they were or how they compared (aside from we obviously chose T2M - strictly based on the other demos themselves).