Vungle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Vungle
Score 8.0 out of 10
N/A
Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.N/A
Pricing
Vungle
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Vungle
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Vungle
Considered Both Products
Vungle
Chose Vungle
Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order …
Top Pros
Top Cons
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Vungle
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User Ratings
Vungle
Likelihood to Recommend
7.0
(1 ratings)
Usability
7.0
(1 ratings)
Support Rating
5.0
(1 ratings)
User Testimonials
Vungle
Likelihood to Recommend
Vungle
Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
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Pros
Vungle
  • You can work on a CPI basis on the network level.
  • Strong in the US. A lot of inventory there.
  • SSP integration very fast and good technical team.
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Cons
Vungle
  • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
  • Slow to respond to product questions.
  • Not enough scale on APAC GEOS.
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Usability
Vungle
I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
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Support Rating
Vungle
Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
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Alternatives Considered
Vungle
Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
Read full review
Return on Investment
Vungle
  • We have gotten good CPAs, but we have had to bid high CPMs.
  • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
  • No buy sides fees, which is a big plus for profitability.
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