Video specialists
Pros
- You can work on a CPI basis on the network level.
- Strong in the US. A lot of inventory there.
- SSP integration very fast and good technical team.
Cons
- Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
- Slow to respond to product questions.
- Not enough scale on APAC GEOS.
Return on Investment
- We have gotten good CPAs, but we have had to bid high CPMs.
- They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
- No buy sides fees, which is a big plus for profitability.
Usability
Alternatives Considered
MoPub, Smaato and OpenX
Other Software Used
Basis DSP, Trello, Google Ads (formerly AdWords)