360 Mass Mailer
What is 360 Mass Mailer?
360 Mass Mailer is a Salesforce-integrated email marketing solution for creating, sending, scheduling, automating, and tracking bulk email campaigns within Salesforce CRM (customer relationship management). The platform uses Salesforce records and workflows to keep recipient data and email activity connected to the organization’s CRM environment.
Key Capabilities
- Salesforce Data Targeting: Sends personalized email to Salesforce contacts, leads, campaign members, report results, list views, and supported standard or custom objects.
- Email Personalization: Uses Salesforce data fields to tailor email content for defined recipient groups.
- Bulk Campaign Management: Supports bulk email campaigns, newsletters, promotional messages, event invitations, onboarding communications, and follow-up emails.
- Templates and Scheduling: Provides reusable email templates, campaign scheduling, and audience segmentation.
- Email Automation: Supports automated email journeys and drip campaigns for lead-nurturing and ongoing customer communication.
- Engagement Tracking: Tracks email opens, clicks, bounces, and unsubscribes to support campaign analysis and follow-up activities.
- Salesforce Workflow Integration: Keeps campaign activity within existing Salesforce processes rather than requiring a separate email-marketing platform.
Audience & Use Cases
- Audience: Sales and marketing teams at organizations that use Salesforce for customer relationship management.
- Use Case: Teams can use 360 Mass Mailer to manage targeted customer communication while retaining recipient context and campaign activity in Salesforce.
Technical Specifications
- Data sources: Salesforce contacts, leads, campaigns, reports, list views, and supported standard and custom objects.
- Campaign functions: Bulk sending, scheduling, personalization, segmentation, automation, and engagement tracking.
- Deployment context: Salesforce-integrated email marketing workflows.
