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Aberdeen

Aberdeen

Overview

What is Aberdeen?

Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts…

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Aberdeen

Aberdeen

N/A
Unavailable

What is Aberdeen?

Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes…

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Aberdeen?

Aberdeen offers intent data for B2B marketers. By collecting data from over one billion web interactions, Aberdeen aims to predict what brands and technologies users are seeking and which ones are ready to make a purchase. Aberdeen boasts a high accuracy in predicting buyer intent and utilizes machine learning to maximize efficiency and minimize false leads. The software is highly customizable and allows businesses to select target keywords that are right for them.

Aberdeen increased its predictive sales and lead qualification capabilities with its acquisition of the Big Willow, acquired in December 2018.

Aberdeen Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings

(2)

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
January 26, 2023

Aberdeen: The Research Partner Your Business Needs to Drive Growth and improve Sales and Marketing Performance

Verified User
Employee in Marketing
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I use Aberdeen's research reports and benchmarking studies to understand the best practices and strategies being used by leading companies in the industry. This information can help us identify areas for improvement in our own sales and marketing operations. I can stay informed about emerging trends and technologies in the sales and marketing field through Aberdeen's research. This can help use stay ahead of the curve and make strategic decisions about how to adapt to changing market conditions.
Pros and Cons
  • Providing in-depth market intelligence
  • Identifying best practices and trends
  • Providing actionable recommendations
  • Offering consulting services
  • User Interface: A more user-friendly interface, with better search and navigation capabilities, could make it easier for customers to find the information they need.
  • Access to research: Aberdeen research is only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients and could be a limitation for some customers.
  • Customization: While Aberdeen provides a wide range of research and analysis on a variety of topics, it could be beneficial if they offered more customization options for customers. For example, the ability to create custom reports that focus on specific topics or industries could be useful for some customers.
Likelihood to Recommend
Aberdeen's research and consulting services might be well suited for:
- Companies looking to improve their sales and marketing performance. Aberdeen's research and consulting services can help companies understand the best practices and strategies being used by leading companies in their industry. This can help them identify areas for improvement in their own operations and take action to drive growth.

- Companies looking to stay informed about emerging trends and technologies: Aberdeen's research can help companies stay informed about emerging trends and technologies in the sales and marketing field. This can help them make strategic decisions about how to adapt to changing market conditions.

However, here are some scenarios where Aberdeen's services might be less appropriate:

- Small or early-stage companies with limited resources: Aberdeen's services can be quite expensive, and may not be a good fit for small or early-stage companies with limited resources.

- Companies looking for a free service: Aberdeen's research and consulting services are only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients.
Most Important Features
  • Providing in-depth market intelligence
  • Providing actionable recommendations
  • Improving Sales and Marketing Alignment
Aberdeen Feature Ratings
Intent Data (9)
65.55555555555556%
6.6
Web Personalization
70%
7.0
Content Syndication
70%
7.0
3rd party intent signals
40%
4.0
Downstream intent signals
20%
2.0
Account identification
50%
5.0
Buyer journey tracking
70%
7.0
Revenue forecasts
90%
9.0
Audience segmentation
90%
9.0
Conversion optimization
90%
9.0
Sales Intelligence Data Standards (3)
76.66666666666667%
7.7
Contact information
80%
8.0
Company information
70%
7.0
Industry information
80%
8.0
Platform Integration Features
N/A
N/A
Return on Investment
  • company's overall business objectives
  • help take concrete steps to drive growth and improve their operations.
  • help improve sales and marketing performance
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