Name: Aberdeen
Rating: 9 (3 reviews)
Author: Aberdeen

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Environmental, Social, and Governance (ESG)

Manufacturing Execution

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Referral

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Delivery Controllers (ADC)

Build Automation

Cloud Management

Cloud Storage

Code Review

Consulting and Advisory Services

Continuous Delivery

Converged Infrastructure

Data Catalog

Data Center Cooling

Edge Computing

Fraud Detection

Integration Platform as a Service (iPaaS)

Message Oriented Middleware

Network Performance Monitoring

Network Traffic Analysis (NTA)

Observability

Release Management

Server Management

Value-Added Resellers (VARs)

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Audio Editing

Contact Management

Content Management

Creative Collaboration

Customer Experience Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Relationship Management (CRM)

Proposal

Sales

GDPR Compliance

Security

3D Modeling

Apparel

Dental

Emergency Notification

Financial Services CRM

ID Card

Municipal

Nonprofit Fundraising

Oil and Gas

Revenue Cycle Management (RCM)

Simulation

Vertical-Specific

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Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

Customer Voice

TrustRadius for Vendors

Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.

Premium

Scale

Free

Lusha

Aberdeen

Intent data providers collect data indicating buyer intent.  By analyzing this data, intent data providers can supply high-quality leads for customers that are ready to buy.  Intent data tools collect information from a wide array of second and third-party resources.  This data is a valuable tool for lead generation, churn prevention, competitive intelligence and industry bookmarking.  Intent data software also integrates with CRM tools, as well as marketing and sales software to provide the best possible business insights.

Intent Data

Likelihood to Recommend

Sales Intelligence Data Standards

Contact information

Industry information

Web Personalization

3rd party intent signals

Downstream intent signals

Account identification

Buyer journey tracking

Revenue forecasts

Audience segmentation

Conversion optimization

Content Syndication

Aberdeen is a privately funded marketing company based in Massachusetts. They collect intent data on potential buyers in the B2B sector.  This means they look at web activity data from a multitude of sources and analyze that to provide businesses with high-quality leads or consumer trends in their industry.  This information can include what content buyers are consuming, what advertisements are most effective, and what brands are seeing the most traffic.

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

Multi-touch, cross-channel campaigns that are personalized to engage with individual customers.

Re-publishing  of free or licensed content from third-party sites.

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Scoring and modeling feature used to identify where buyers are in the buying cycle, helping to mitigate churn risk for current customers.

Uses big data, AI, and machine learning to help predict revenue growth based on buyer activity.

Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.

Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Information about individual contacts is available and high quality.

Information about companies/accounts is available and high quality.

Information about industries and markets is available and high quality.

Platform Integration Features

Platform integrations that may be offered by vendors.

Web analytics integration

The tool integrates with third-party web analytics tools (e.g. Google Analytics).

Search Engine Optimization/Marketing Integration

The tool integrates with third party SEO and/or SEM tools.

Integration with CRM or DMP software

The tool integrates with third party CRM and/or DMP software and enables users to use this data for segmentation and personalization.

Customer Feedback (VoC)

Customer Feedback or Voice of Customer (VoC) integrations collect feedback from customers through questionnaires, forms, polls, or surveys.

ABM Integration

Tools used for targeted account selling, with personalized marketing and sales efforts for strategic accounts to identify the best potential customers.

Sales Intelligence Integration

Tools used to generate leads, track prospect interactions, and aggregate sales data.

Aberdeen 2023-01-24 08:46:03

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Not very intuitive

Learning curve

Create a survey

Whole process

Data information

Able to review

Mobile version

Marketing team

Best marketing

Marketing campaigns

Large database

Updated information

Marketing strategy

Social networks

Marketing and sales

Home

Intent Data Providers

I use Aberdeen's research reports and benchmarking studies to understand the best practices and strategies being used by leading companies in the industry. This information can help us identify areas for improvement in our own sales and marketing operations. I can stay informed about emerging trends and technologies in the sales and marketing field through Aberdeen's research. This can help use stay ahead of the curve and make strategic decisions about how to adapt to changing market conditions.

Providing in-depth market intelligence
Identifying best practices and trends
Providing actionable recommendations
Offering consulting services

User Interface: A more user-friendly interface, with better search and navigation capabilities, could make it easier for customers to find the information they need.
Access to research: Aberdeen research is only accessible to clients that have a subscription and some users may not have the budget to access the research, this may limit the access to a specific group of clients and could be a limitation for some customers.
Customization: While Aberdeen provides a wide range of research and analysis on a variety of topics, it could be beneficial if they offered more customization options for customers. For example, the ability to create custom reports that focus on specific topics or industries could be useful for some customers.

Providing in-depth market intelligence
Providing actionable recommendations
Improving Sales and Marketing Alignment

company's overall business objectives
help take concrete steps to drive growth and improve their operations.
help improve sales and marketing performance

Aberdeen

Overview

What is Aberdeen?