Abralytics

Abralytics is positioned as a privacy-focused alternative to Google Analytics that aims to provide website analytics while safeguarding user privacy, according to the vendor Semvar Ltd. It is designed to be user-friendly and straightforward, making it suitable for small to medium-sized businesses. The product caters to various professions and industries, including web development agencies, digital marketing agencies, website designers, SEO specialists, and e-commerce businesses.

Key Features

Simple: According to the vendor, Abralytics offers a user-friendly interface that allows website owners to easily navigate and understand their analytics data. It aims to eliminate the need for prior knowledge or training in marketing or analytics by presenting all the necessary information in a single analytics dashboard.

Compatible: The vendor states that Abralytics seamlessly integrates with various website platforms, such as WordPress, Squarespace, and Shopify. Users can implement the analytics tracking code on their websites regardless of the platform they use.

Jargon-free: Unlike Google Analytics, Abralytics aims to present data and insights using plain language, avoiding technical jargon and complex terminology. This approach aims to make it accessible to website owners without a deep understanding of analytics.

You own the data: According to the vendor, Abralytics prioritizes user privacy and does not sell data to advertisers. Users are claimed to have complete ownership and control over their data, ensuring its confidentiality and security.

Cookie-free: Abralytics claims to use anonymous measurement instead of cookies, aiming to eliminate the need for cookie banners on websites. This approach is stated to ensure compliance with privacy regulations such as GDPR, CCPA, and PECR.

No-coding needed: The vendor asserts that setting up Abralytics is quick and straightforward, requiring no coding knowledge. Users are claimed to be able to get up and running within just 5 minutes, with support available to assist with any setup or implementation questions.

Lightweight: According to the vendor, the tracker used by Abralytics is significantly smaller than that of Google Analytics, resulting in faster website loading times. This lightweight tracker aims to improve user experience by reducing bounce rates and ensuring a smooth browsing experience.

Automatic: Abralytics is said to employ advanced technology to automatically understand and analyze websites, aiming to eliminate the need for manual configuration of rules, reports, or events. The platform is designed to work in the background to gather and present data in a clear and understandable manner.