Name: Accurat
Author: Accurat

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

WebOps

Development

Business Intelligence (BI)

Collaboration

Visual Collaboration

VoIP

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

API Management

App Development

Browser

Cloud Storage

Component Content Management

Data Observability

Enterprise Architecture Management

Fraud Detection

Hosted Virtual Desktop

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

MLOps

Network Access Control (NAC)

Network Performance Monitoring

Remote Support

Requirements Management

Security Awareness Training

Session Border Controllers

Voice Recognition

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Content Marketing

Digital Signage

Direct Mail Automation

Email Management

Email Marketing

Event Registration

Marketing Automation

Marketing Resource Management

Online Reputation Management

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Business Caller ID

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

Data Loss Prevention

Insider Risk Management

Security

Commercial Drone

Construction Accounting

HIPAA Compliance

Multiple Listing Service (MLS)

Smart Cities

Utilities

Vertical-Specific

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Accurat is a location intelligence suite offered by Accurat, designed to provide retail intelligence based on real-world behavior understanding. According to the vendor, this solution offers daily brand, consumer, and market insights, aiming to help businesses gain a comprehensive understanding of their performance and make informed decisions. Accurat is said to be suitable for businesses of all sizes, from small local retailers to large national or international brands. It is utilized by a wide range of professionals and industries, including retail and regional managers, CMI, BI, and marketing teams, media and door-to-door marketing teams, as well as supermarkets, home & furniture brands, garden centers, pet stores, electronics brands, and telecom brands.

## Key Features

**[Retail Intelligence]**: According to the vendor, Accurat provides daily brand, consumer, and market insights, aiming to help businesses see the bigger picture. It offers benchmarking capabilities to compare brand performance with competitors and understand the evolution in the market.

**[Local Performance Evaluation]**: Accurat allows retail and regional managers to evaluate the performance of individual locations and compare results with nearby competitors. Users can gain insights into the relevant and attainable potential of their locations and identify opportunities for improvement.

**[Drive-to-Store Impact]**: For media, door-to-door, and marketing teams, Accurat is said to help understand the drive-to-store impact of current door-to-door efforts. Users can optimize their distribution zones, potentially saving costs, and closely track the impact at dropped zones.

**[Location-Based Features]**: Accurat offers software development kit (SDK) integration to add location-based features to apps in a GDPR-proof manner, according to the vendor. Users can collect first-party data and profile their users for targeted location-based notifications.

**[Offline Sales Insights]**: The vendor emphasizes the importance of understanding offline sales, as 80% of sales are generated offline. Accurat is said to provide insights into customer behavior and market performance based on actual behavior and measured data.

**[Key Audiences]**: Accurat provides insights into key audiences based on demographics, social class, shopping behavior, and lifestyle, according to the vendor. Users can define their own audiences based on their experiences with the audience builder.

**[Store Performance]**: Accurat allows users to understand the performance of individual stores based on key performance indicators (KPIs). Users can benchmark the performance of a specific store with the average values over all their stores, according to the vendor.

**[Zip Code Research]**: Accurat analyzes actual customer behavior to determine where customers come from and how far they travel to store locations. Users can gain insights into where the customers of their competitors come from and benchmark the traveled distance with competitors and the local market average, according to the vendor.

**[Lead your Industry with Brand & Category Insights]**: Accurat provides insights into how a brand benchmarks across industry competitors, according to the vendor. Users can closely follow up on the evolution of key metrics over time for all category players.

**[Plug & Play Location-Based Features]**: Accurat offers an SDK that allows users to embed location-based features into their apps. The SDK enables users to reach their users based on their location and create triggers on specific locations, according to the vendor.

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Accurat

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What is Accurat?