ActBlue is a fundraising platform designed to provide flexible and free fundraising tools for Democratic candidates, committees, parties, organizations, and c4s (501(c)(4) organizations). According to the vendor, ActBlue caters to political campaigns, committees, parties, and nonprofit organizations of all sizes, from local to national levels. This platform is widely used by professionals in the political campaign, committee, party, and nonprofit industries to raise funds online.
Key Features
Flexible & free fundraising tools: According to the vendor, ActBlue provides customizable Contribution Forms that can be branded to match organizations' branding. It supports recurring contributions, integrates with major CRM software, and offers mobile-optimized forms to improve conversion rates on mobile devices.
ActBlue Express Lane: ActBlue Express Lane is a single-click payment system that, according to the vendor, allows users to embed links in fundraising emails, potentially increasing conversion rates. The platform claims to have over 14.2 million ActBlue Express users who can donate to any organization on the ActBlue platform.
Unlimited branded Contribution Forms: ActBlue allows users to create an unlimited number of branded Contribution Forms, which can be customized with colors and graphics to align with their organization's brand. According to the vendor, these forms are mobile-responsive and support Apple Pay and autofill functionality for easy mobile donations.
Data and easy-to-use analytics tools: ActBlue offers data and analytics tools that, according to the vendor, allow users to track and analyze the performance of their fundraising campaigns. The platform provides built-in A/B testing tools for Contribution Forms and integrates with major CRM software for seamless data management.
Friendly support: According to the vendor, ActBlue offers friendly and responsive customer support via phone and email. The support team is knowledgeable in online fundraising and can assist both users and donors with their inquiries.
Ticketed events: ActBlue allows users to set up ticketed events with customizable ticket prices and supporter levels. The platform provides access to the guest list, making it easy to manage and track event attendees.
Tandem Fundraising: Tandem Fundraising is an exclusive ActBlue feature that, according to the vendor, enables campaigns and organizations to collaborate and raise money together. Users can use a joint contribution form, allowing donors to give to multiple organizations with a single click.
Compliance & Data Integration: ActBlue integrates with major vendors of organizational CRM software, according to the vendor, to ensure compliance and offer real-time data integrations. The platform provides secure credit card processing and prioritizes the security and privacy of donor information.
Quick setup: According to the vendor, ActBlue offers quick and easy setup for organizations and federal campaigns, allowing users to start fundraising without delay.
A/B Tools: ActBlue provides built-in A/B testing tools for Contribution Forms, according to the vendor, allowing users to test and optimize their forms for higher conversion rates. The platform's team is available to assist users with setting up and running accurate A/B tests.
