TrustRadius: an HG Insights company

ActBlue

Score8.4 out of 10

2 Reviews and Ratings

What is ActBlue?

ActBlue is a fundraising platform designed to provide flexible and free fundraising tools for Democratic candidates, committees, parties, organizations, and c4s (501(c)(4) organizations). According to the vendor, ActBlue caters to political campaigns, committees, parties, and nonprofit organizations of all sizes, from local to national levels. This platform is widely used by professionals in the political campaign, committee, party, and nonprofit industries to raise funds online.

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Top Performing Features

  • Constituent engagement and marketing

    Email, text, phone, print mailings, digital ads, and/or social media communications capabilities are available for constituent engagement and marketing.

    Category average: 6.1

  • Digital advocacy enablement

    Constituents can be given options to take advocacy actions like sharing fundraising links with peers or calling representatives.

    Category average: 5.1

  • Reporting and data visualization

    Track donor retention and acquisition, campaign success, and incoming donations recommendations for ask amounts, donors at risk of lapsing.

    Category average: 6.4

Areas for Improvement

  • Volunteer shift management

    The software allows volunteers to sign up and check in for event shifts.

    Category average: 4.9

  • Integrations

    The software includes or integrates with nonprofit marketing, fundraising, donor prospect, accounting, payment, event management, and/or grant management solutions.

    Category average: 6.4

  • Wealth screening

    The software can access publicly available wealth screening data to provide information on donors’ charitable giving histories.

    Category average: 6.1

Who Buys & Uses ActBlue

ActBlue review

Use Cases and Deployment Scope

The primary problem that ActBlue solves for us is creating an interface for online contributions. We don’t have the size of an organization where we could design something this well. It also has very good contribution location tools as well as good data visualization, although we don’t use it as much because it doesn’t include all our contributions

Pros

  • user interface
  • data visualization
  • contribution search

Cons

  • i want to add checks to it
  • website is down from time to time
  • in sight graphic design

Return on Investment

  • increased contributions
  • increased flexibility
  • more data understanding

Usability

Other Software Used

NGP VAN, Canva, Canvas