Name: Ad Up
Author: Ad Up Technology

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

No-Code Development

Text Editors

Development

Business Intelligence (BI)

Collaboration

Environmental Health and Safety (EHS)

Manufacturing Execution

Meeting Management

Office Suites

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Blockchain Payments

Expense Management

Finance and Accounting

360 Degree Feedback Software

Applicant Tracking

Corporate Learning Management

Employee Referral

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Virtualization

Cloud Data Warehouse

Cloud Storage

Extended Detection and Response (XDR)

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Load Testing

M2M Application Development

Network Operating Systems

Network Performance Monitoring

OpenStack Cloud

SaaS Backup

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Contact Center

Content Management

Data Cleansing

Email Marketing

Event Management

Identity Resolution

Marketing Automation

Product Management

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Email Signature

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Sales Forecasting

Sales Intelligence

Sales

Data Loss Prevention

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security

Catering

Computer-Aided Manufacturing (CAM)

Inventory Management

Restaurant POS

Retail Execution

Vendor Neutral Archive (VNA)

Vertical-Specific

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Ad Up is an online marketing solution offered by AdUp Technology. According to the vendor, it aims to simplify online marketing and maximize performance for advertisers and publishers. The platform provides tools for performance marketing, native advertising, display advertising, and affiliate marketing. Ad Up is suitable for companies of all sizes, from small businesses to large enterprises. Marketing managers, advertising agencies, publishers, online marketers, and e-commerce companies from various industries can benefit from the features and functionalities provided by Ad Up.

## Key Features

**Native performance marketing**: Ad Up offers AdUp Ads, a tool that, according to the vendor, enables native performance marketing by connecting advertisers and publishers through visually integrated image-text combinations. This feature is designed to help advertisers find the right users and achieve their campaign goals.

**Cost per Click**: Ad Up utilizes a cost per click (CPC) billing model, allowing advertisers to set dynamic maximum CPC bids for pages and placements. The vendor states that the system optimizes campaign control and playout to maximize performance.

**Regional targets**: Ad Up's regional targeting capabilities are highlighted as its greatest strength. Advertisers can select specific regions, areas, and even postcode areas down to the fifth digit for their campaigns, enabling precise audience targeting, according to the vendor.

**Focus on technology**: Ad Up emphasizes the use of technology to drive performance. The vendor claims that machine learning functions are used to optimize playout, campaign control, and traffic purchase, aiming to achieve optimal results.

**AS Affiliation**: Ad Up is proud to be part of the Axel Springer family. According to the vendor, this affiliation provides exclusive access to Axel Springer content, in addition to a broad inventory of travel and general interest content.

**Affiliate and Display Extension**: In addition to its core business of CPC-based performance marketing, Ad Up also offers solutions for classic display advertising and affiliate marketing, according to the vendor.

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Ad Up Technology

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