Name: Adapex
Author: Adapex

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Mobile App Development

Development

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Dropshipping

File Sync

Objectives and Key Results (OKR)

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Financial Risk Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

International Payroll

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Business Internet Service Providers (ISPs)

Cloud Storage

Component Content Management

Container Management

Fraud Detection

IT Alert Management

Identity Verification

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Intranet

Load Testing

Managed Print

Managed Private Cloud

Metadata Management

Network Performance Monitoring

Product Implementation Services

Tower Servers

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Online Reputation Management

Presentation

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Email Signature

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Pipeline

Sales

Antivirus

Security

Digital Forensics

Estate Planning

Insurance Agency Management

Insurance Claims Management

Inventory Management

Library Management

Physical Therapy

Vertical-Specific

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Adapex is a digital monetization and ad operations platform that, according to the vendor, aims to help publishers maximize their revenue through programmatic advertising. This solution is designed to cater to publishers of various sizes, from small independent websites to large media companies. Adapex offers a range of tools and features that, according to the vendor, can be beneficial for professionals and industries such as publishers, media companies, digital advertising agencies, ad operations professionals, digital marketers, and online content creators.

## Key Features

**Custom Header Bidder Solution**: Adapex offers a custom header bidder solution that, according to the vendor, provides access to over 30 premium programmatic demand partners. This network-agnostic solution is optimized with custom functionalities to potentially improve site performance and maximize revenue. Publishers also have the opportunity to gain access to premium Google AdX and AdX EBDA for enhanced monetization opportunities, as claimed by the vendor.

**Automated Analytics**: Adapex provides a proprietary performance, reporting, and analytics suite for publishers. The vendor states that this suite includes a single easy-to-use dashboard that unifies and normalizes all data to potentially optimize yield. Real-time decision-making power is said to be provided through the analytics suite, enabling publishers to make data-driven choices.

**PMP & Direct Deals**: Adapex enables publishers to potentially secure guaranteed deals and premium CPMs from agency and brand partners through its private marketplace (PMP) and direct deals. The platform also offers campaign management tools for in-house direct deals, potentially streamlining the process for publishers.

**Quick and Easy Integration**: Adapex aims to ensure seamless integration with publishers' existing infrastructure. The platform provides easy-to-implement code, and the vendor claims that all future optimizations are handled by the Adapex team. Publishers are said to receive responsive, ongoing, hands-on support from Adapex's experienced team.

**Ads Placement Optimizations**: Adapex offers ad refresh rates optimization based on five variables to potentially maximize revenue. The platform supports dynamic ads injection to deliver personalized and targeted ads to users. Adapex focuses on viewability optimization to ensure ads are seen by users and potentially maximize engagement.

**Video Optimization**: Adapex provides pre-roll and outstream video header bidding solutions. Publishers have the option to use Adapex's video player or their own, potentially allowing them to maximize fill rates and CPMs.

Remarkety

Platform Base Package

Springbot

Adapex

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Adapex

Overview

What is Adapex?