Name: AdDaptive Intelligence
Rating: 8.7 (2 reviews)
Author: AdDaptive Intelligence

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Data Analytics  and BI Services

Dropshipping

Internal Communications

Knowledge Management

Policy Management

Enterprise

Accounting

Payment Orchestration

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Engagement

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Center Networking

Data Integration

Data Replication

Database DevOps

Database Management

DevSecOps

Fraud Detection

Integration Platform as a Service (iPaaS)

Mobile Data Security

Mobile Identity

Network Attached Storage

Network Performance Monitoring

Non-Relational Databases

Platform-as-a-Service (PaaS)

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Cross-Channel Campaign Management

Email Marketing

Grant Management Software

Local Listing Management

Marketing Attribution

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Predictive Sales Analytics

Sales Engagement

Sales Incentive Compensation Management

Sales Training

Sales

Application Security

Cloud Access Security Brokers

Virtualization Security

Security

Digital Forensics

Hospital Management

Insurance Claims Management

Insurance Underwriting and Rating

Plagiarism Checker

Shipping

Veterinary

Vertical-Specific

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AdDaptive Intelligence is an advertising technology company that offers digital advertising services through their Account-Based Marketing (ABM) platform. According to the vendor, their platform aims to accelerate B2B sales pipelines by helping brands, advertising agencies, and digital publishers reach high-value accounts and make data-driven decisions for B2B advertising. The platform is designed to cater to marketing professionals, advertising agencies, digital publishers, B2B companies, and technology companies of various sizes.

## Key Features

**Account-Based Advertising**: According to the vendor, the platform enables accurate account-based advertising. It offers optimization features for strategy, targeting, activation, and reporting to enhance B2B advertising.

**Account-Based Insights**: The vendor states that the platform provides robust and transparent account-based insights. This feature allows users to make data-driven decisions for their B2B advertising campaigns, potentially leading to better business outcomes.

**Media Mix**: The platform offers the ability to determine the optimal media mix for successful account-based marketing. According to the vendor, users can utilize data to identify the best combination of media types based on campaign Key Performance Indicators (KPIs).

**Platform Privacy**: The vendor's advertising technology platform manages digital advertisements across various channels. The platform collects and processes Platform Data, which includes cookies, IP addresses, hashed email addresses, location information, interest and demographic information, browser version, operating system, pages viewed, and timestamps. According to the vendor, personal information is treated differently for users in the European Economic Area (EEA), and their consent is required for data collection and transfer outside of the EEA.

**Website Privacy**: The vendor's website collects personal information through forms, emails, and job applications. The collected personal information typically includes name, email, company, phone number, and custom message. Cookies and pixel tags are used on the website for analytics, reporting, and advertising purposes. According to the vendor, personal information is retained for a specific period of time and is not shared with third parties, except in limited circumstances.

**California Privacy Rights**: California residents have the right to request access to and deletion of their personal data, according to the vendor. They can also request information about the categories and specific personal data collected, the sources of data, the purposes for collection, and the third parties with whom data is shared. The vendor emphasizes that they do not sell personal information and will not discriminate against individuals for exercising their rights.

**Virginia Consumer Privacy Rights**: According to the vendor, Virginia consumers have the right to request access to and deletion of their personal data. They can also opt-out of the sale and sharing of personal data. However, the vendor may deny deletion requests under certain circumstances. Designated authorized agents can make requests on behalf of consumers.

**Additional GDPR Information (Corporate)**: In the European Economic Area (EEA), the vendor acts as the data controller for personal data collected. The vendor processes personal data based on legitimate interests, legal obligations, or consent. They may share personal data with trusted third parties for specific purposes. Individuals in the EEA have rights to access, correct, restrict, or delete personal data, as well as the right to object to processing. The vendor states that individuals can lodge complaints with data protection authorities.

**SPECIAL INFORMATION FOR CALIFORNIA RESIDENTS**: The vendor explicitly states that they do not sell personal information. California residents have the right to request access, deletion, and information about personal data collected. Additionally, residents can request not to be discriminated against for exercising their rights.

**EU Personal Data Rights**: According to the vendor, individuals have the right to access, correct, restrict, or delete personal data, as well as the right to object to processing. The vendor advises that complaints can be lodged with national data protection authorities. Users are not obligated to provide personal data to the vendor via the website.

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

Metadata Base Platform

Web Personalization

Audience Targeting

MetaMatch

Metadata.io

LeadGenius

AdDaptive Intelligence

Account-Based Marketing (ABM)

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

Integrations with third-party software

This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.

Automated workflow & orchestration

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

ABM sales intelligence

Demographic and firmographic data covering contacts, businesses, and industries.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Syndicated content

Republished content on third-party sites.

Personalization

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Engagement data tracking

Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad reporting and analytics

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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AdDaptive Intelligence

Overview

What is AdDaptive Intelligence?