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AddEvent

Score8.1 out of 10

11 Reviews and Ratings

What is AddEvent?

AddEvent is a calendar management and event sharing tool offered by AddEvent Inc. It allows users to create, customize, and embed calendars and events on their websites. The product is suitable for businesses of all sizes, including small startups and large enterprises. It is commonly used by educational institutions, marketing and advertising agencies, e-commerce businesses, professional service providers, and non-profit organizations.

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Categories & Use Cases

Who Buys & Uses AddEvent

AddEvent Reviews

What users are saying about AddEvent.
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We love it

Incentivized
Beau Herman
Senior Care Advisor in Marketing at Assisted Living Locators of Central Florida (1-10 employees)

Use Cases and Deployment Scope

We don't use AddEvent as one organization, we use it as a public calendar for marketing events for senior care professionals. Organizations email us flyers for their events and we add them to AddEvent so that other professionals can RSVP to said events. From there, we use AI to create a weekly email blast so that everyone in the industry can see what is going one for the week, month, foreseeable future.

The problem it solves is that it centralizes event information that was previously scattered across individual emails and social media posts and helps in the planning process so that multiple events aren't planned on the same date and time.

The scope and scale is a single calendar with RSVP links that alert the host directly without going through a intermediary. We typically have 20-30 upcoming events live at a time, refreshed weekly.

Pros

  • Calendar page / display - each event gets its own dedicated page/calendar invite with a clean sharable URL
  • Simplicity - adding, editing or removing an event is straightforward and doesn't take technical training
  • Reliability - real time updates both on the website and on the calendar invites

Cons

  • Adding a location to an event - we probably have 200 saved locations and it can take forever to find the correct location. It's by far the worst aspect of AddEvent.
  • Featured Events - As it is currently set up, all events are arranged chronologically. It would be great if we could prioritize some events over others. We do that with our email blasts as an upcharge to help cover the costs of AddEvent.
  • Upcoming events - the count at the top of the page of upcoming events doesn't always match how many events really are upcoming. Several times the count at the top is short of the actual number of events. I think the count is only valid for a ~3 month period.

Return on Investment

  • Perception in the industry - using AddEvent to share information has set us apart from peers and contemporaries. When I walk into a room people come to me and ask to be added to the calendar as well as ask to have their events added to the calendar.
  • Brand recognition - between the website and the email blast we send every week, over 1,000 people see our logo.
  • Ways to improve - since AddEvent is new, it would be great to have a coach or advisor we could reach out to talk through ways to improve what we are already doing with the platform. We're making this up as we go along and we don't know what we don't know. We're marketers, not it.

Usability

Other Software Used

Anthropic Claude, Claude Code, Claude Cowork, Microsoft 365 Business Premium, Canva, Netlify, GitHub

[...]-on-AddEvent

Incentivized
SJ BarakonyView profile
MSC (Frac CPSC) in Professional Services at H7 Network (1-10 employees)

Use Cases and Deployment Scope

We're a champion building organization which leverages networking ( about 80/20 B2B/B2C ) as one of our tools/techniques. AddEvent's platform, in use for about 3 years ( if not a bit longer ) now helps us with our back office ops. We run a lean core team of 2 fractionals/indp contractors + 1 FTE VA, so the more integrated systems we have which speak to one another, so to say, the better.

Pros

  • Enables adding of events to multiple calendar apps/sites. ( pre-"AE", we defaulted to Google only, and that was not wise nor well received by our global membership )
  • Varied options for one off, semi recurring, and recurring cadences
  • Embeds well in the website
  • Multiple options for attendance
  • Relatively easy/simple ( "B" grade ) to learn; our FTE VA picked it up well

Cons

  • The person handling the setup/update from our lean core team may NOT want to be the one listed as the event POC using his/her log in details. Far as I know, we cannot use another's?
  • Would it ever be possible to deploy functionality to 'sweep' old events which were previously added to calendars once said event(s) are no longer? We've had a # of cases where people point this out
  • Connecting AddEvent to other SaaS or like services isn't the easiest by any means - usually requires Zapier or advacned programming creds. Big opp here as I grasp it.
  • More of a branding/awareness push? NOT by the same old tired advertising, maybe using affiliates/referral programs where organizations like ours, or the people within them, can be leveraged to get the word out?

Return on Investment

  • While I cannot speak at all to the organization's finances, I'd say the implicit/2nd-3rd order effects ot using AddEvent are very very green/+, as the old means ( dating to earlier 2023 or thereabouts ) had us working harder and not nearly as smart.
  • ROI is clearly driven by ROE (energy) and ROT (time); the time impact has for the most part been on the right side of the equation, and minus some odd here and there situations ( mostly can be spoken for by the 2nd fractional/indp contractor, not I) , the energy input says as a charge vs. a drain.
  • When we had to upgrade to accomodate a special Zapier related project late in '25 and landing/wrapping in 1Q 2026, the end result of the IT work was very solid.

Usability

Alternatives Considered

Google Calendar and Microsoft 365

Other Software Used

TidyCal, xAI Grok, Zapier, Google Calendar, Microsoft 365, HubSpot CRM, HighLevel

Great features but would like more marketing options.

Incentivized
Verified User
Director in Marketing (11-50 employees)

Use Cases and Deployment Scope

We use AddEvent to manage online webinar invitations, registration, and communications. The main problem we face is that we want attendees to be able to add the event to their calendar once they’ve registered. I think that happens with event attendance. AddEvent is perfect for that need and has helped us in that way.

Pros

  • Offers multiple options for sending reminders.
  • Offers nice landing pages for events.
  • Good options for adding to calendars.

Cons

  • I’d love an option to send the invitation to a list of emails uploaded via a spreadsheet.

Return on Investment

  • It frees our marketer from sending reminders manually.
  • It is a professional looking system, more than Google Forms.

Usability

Other Software Used

HubSpot CRM, Bloomerang CRM, HappyScribe

User-friendly affordable and gets the job done

Incentivized
Verified User
Team Lead in Marketing (51-200 employees)

Use Cases and Deployment Scope

We use AddEvent as part of the registration workflow for the in-person events that we host. It helps us close the gap between registration and making sure the event is added to attendees' calendars, creating a more seamless experience.

Pros

  • It's easy to get started. After I signed up, I created my first event in minutes.
  • The dashboard is simple and not overwhelming.
  • Integrating it with our emails in HubSpot was very easy.

Cons

  • The analytics. If possible. I would love to see more data around who clicks/added the event to their calendar.

Return on Investment

  • It had a positive impact on our ROI because when we host an event, the marketing team only gets credit for influence if someone who registers actually shows up. Therefore, it's in our best interest to over communicate and ensure that we do everything in our power to ensure that everyone who registered has a seamless experience from end-to-end. AddEvent helps us ensure that registrants have the event on their calendars, making it easier for them to remember to attend.

Usability

Other Software Used

HubSpot CRM, Riverside.fm, Asana