Name: ADDITIVE+ MARKETING CLOUD
Rating: 7.5 (2 reviews)
Author: ADDITIVE

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Risk Management

Enterprise

Accounting

Accounts Receivable

Budgeting and Forecasting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Build Automation

Cloud Storage

Data Fabric

Email Verification

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

IoT Security

Network Performance Monitoring

Network Simulation

Network Traffic Analysis (NTA)

Output Management

Platform-as-a-Service (PaaS)

SOA Application Gateways

Software Components

Software-Defined WAN

Web Content Filtering

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Blogging

Content Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Mobile Analytics

Product Sampling

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Website Builder

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Security Orchestration, Automation and Response (SOAR)

Security

Architecture

Last Mile Delivery

Legal Case Management

Nonprofit CRM

Physical Therapy

Roofing

Vertical-Specific

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The ADDITIVE+ Marketing Cloud is a marketing and sales automation software designed specifically for hotels in the tourism industry. According to the vendor, this solution aims to streamline marketing processes and enable personalized messaging to guests. The ADDITIVE+ Marketing Cloud is intended for hotels of all sizes and is utilized by hoteliers, tourism industry professionals, marketing managers in the hospitality sector, sales teams, and revenue managers.

## Key Features

**Marketing Automation**: According to the vendor, the ADDITIVE+ Marketing Cloud automates marketing and sales processes for hotels, allowing for personalized messaging to guests based on data analysis. It supports various advertising channels such as email, Facebook, Instagram, and Google, and operates 24/7 without the need for manual intervention.

**Security and Budget Control**: The vendor claims that this software integrates with hotel software to track the success of marketing campaigns. It provides insights on advertising channels and their profitability, aiming to help hotels optimize their marketing budgets by avoiding unprofitable expenses.

**Time-saving and Staff Relief**: The ADDITIVE+ Marketing Cloud is said to work autonomously, reducing the need for manual intervention. According to the vendor, it frees up hoteliers' time, allowing them to focus on other important tasks and responsibilities.

**Data-driven Management**: The vendor states that this software analyzes guest data from various sources to generate target audiences. It determines the optimal timing for email and ad delivery and constantly analyzes campaign performance to inform future marketing strategies.

**Social Media Communication**: The ADDITIVE+ Marketing Cloud automatically communicates offers, rooms, and additional services on social media channels. According to the vendor, hoteliers can customize the frequency and intervals of these communications based on their specific needs.

**Social Media Marketing**: According to the vendor, this software promotes offers, rooms, and additional services on social media platforms with defined advertising budgets. It also links ads to well-converting and targeted sales landing pages, aiming to maximize the effectiveness of social media marketing efforts.

**Last-Minute Sales**: The ADDITIVE+ Marketing Cloud is claimed to identify and promote available last-minute rooms, ensuring that no revenue opportunities are missed. It directly connects to hotel availability data for real-time updates, allowing for seamless and accurate communication with potential guests.

**Optimized Sales Landing Pages**: The vendor claims that this software tailors landing pages based on the advertising channel, target audience, and specific campaign. According to them, it aims to maximize conversion rates and enhance the overall user experience by providing relevant content and effectively guiding visitors.

**Reporting and Analytics**: According to the vendor, the ADDITIVE+ Marketing Cloud provides comprehensive reporting and analytics features, allowing hoteliers to gain insights into their marketing efforts. It offers detailed performance metrics, campaign analysis, and data visualization to inform data-driven decision-making.


Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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ADDITIVE+ MARKETING CLOUD

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

ADDITIVE

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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ADDITIVE+ MARKETING CLOUD

Overview

What is ADDITIVE+ MARKETING CLOUD?