Admetrics

Admetrics Data Studio is positioned as a marketing data warehouse and attribution solution specifically designed for direct-to-consumer (DTC) brands, according to the vendor, Admetrics GmbH. By combining first-party order data with machine-learning models, the software aims to assist DTC brands in scaling their omnichannel advertising strategies. While targeted primarily at enterprise-level DTCs, Admetrics Data Studio is said to serve the needs of performance marketers, marketing managers, data analysts, e-commerce managers, and digital advertising agencies across various industries.