Name: AdParlor
Author: AdParlor

Help Desk

Web and Video Conferencing

Customer Support

Help Authoring

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Electronic Signature

Partner Relationship Management

Quality Management

Whistleblowing

Enterprise

Accounting

Loan Origination

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

Employee Engagement

HR Management

Leave Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

AIOps

Browser

Bug Bounty

Cloud Migration

Cloud Storage

Compliance Consulting

Container Security

Data Center Power

Data Virtualization

Database Management

DevOps

Enterprise Service Bus

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Process Mining

Product Implementation Services

Requirements Management

Scale-Out Storage

Software Defined Networking (SDN)

Software Distribution

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Competitive Intelligence

Content Management

Email Marketing

Email Testing

Local Listing Management

Marketing Automation

Social Media Management

Survey & Forms Building

Virtual Event

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Sales

Antivirus

Security

Assisted Living

Estate Planning

Jail Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Scholarship Management

Veterinary

Vertical-Specific

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AdParlor is a data-driven digital media strategy and execution platform offered by Fluent. According to the vendor, it aims to help brands unlock growth through performance marketing solutions. AdParlor caters to brands of all sizes, including retail, CPG, and e-commerce companies. The platform is used by marketing managers, digital advertising professionals, e-commerce managers, brand managers, and social media managers.

## Key Features

**Media Buying Strategy, Planning & Execution**: AdParlor employs a data-driven approach to digital media strategy and leverages partnerships with platform players. The vendor claims that ongoing optimization based on real-time data analysis ensures targeted media buying across multiple channels.

**AdParlor's Growth Flywheel**: According to the vendor, AdParlor aims to help brands break through growth plateaus by funding upper and mid-funnel activations. It is designed to build brand and drive lower funnel results while scaling first-party data audiences.

**In-Housing**: AdParlor offers expertise and resources under the roof of the organization. The vendor provides flexible support models, strategic guidance, custom reporting, and training for in-house media teams.

**Strong Partnerships**: AdParlor claims to have established relationships with key industry leaders and ecosystem collaborators. Users gain access to additional perks and benefits, including platform-led trainings and workshops to stay updated with the latest insights and innovations.

**Tech Enabled**: AdParlor utilizes technology for campaign performance. The vendor states that it offers proprietary and integrated tools for creative insights and production, real-time campaign management and measurement, as well as data-driven insights and optimizations.

**Flexible Solutions**: AdParlor offers tailor-made solutions to address specific needs and business goals. This includes customized digital marketing strategy and media plans, full-funnel performance strategy and execution, and creative personalization at scale.

**Fully Managed Influencer Marketing**: AdParlor claims to provide full-funnel performance strategy and execution, connecting users with performance-driving creators across digital platforms. It also offers content amplification, transparent campaign management, and measurement.

**Insights Reporting**: AdParlor claims to deliver comprehensive insights on campaign performance, with multi-platform reporting and custom metrics. The platform also provides real-time data exploration and visualization capabilities.

**AdFuel**: AdParlor offers scaled creative production and insights. The vendor claims that users can create insights-driven creative with IntelligenceTags and customizable creative with brand safety.

**ProfitFuel**: AdParlor aims to help businesses monetize the post-transaction confirmation page. The vendor claims that it enables driving incremental profits through targeted post-transaction offers, leveraging intelligent and relevant targeting with first-party data. Customizable and branded ad units on the confirmation page are also offered.

Managed Services + SaaS

Essential

Value

Premium

OutboundEngine

AdParlor

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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AdParlor

Overview

What is AdParlor?