Name: AdProof
Rating: 6 (2 reviews)
Author: AdProof

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

School Management

Education

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

Accounts Payable

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Recognition

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Cloud Storage

Code Review

Continuous Delivery

Data Collaboration

Data Fabric

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Network Monitoring

Network Performance Monitoring

Network Simulation

Office Migration and Repair

Operating Systems

Release Management

SOA Application Gateways

SOA Governance

Server Management

Software-Defined WAN

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Contest Management

Domain Registration Services

Email Marketing

Email Testing

Enterprise Marketing Management

Market Intelligence

Marketing Automation

Native Advertising

Press Release Management

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video Marketing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Wireframing

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Product Configuration

Social Commerce

Sales

Secure Access Service Edge (SASE)

Security Orchestration, Automation and Response (SOAR)

Security

Chiropractic

Computer-Aided Design (CAD)

Construction Workforce Management

Nonprofit CRM

Nonprofit Fundraising

Roofing

Vertical-Specific

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AdProof is a relatively small and new (founded in 2012) Atlanta based company and same-name product dedicated to testing and optimizing search engine marketing (SEM) paid campaigns (pay per click, or PPC), before the money is burned. To that end AdProof instantly helps create new ads, test them (via A/B testing), and optimize the ads (i.e. making them viewable on mobile devices). A free demo is available.

PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

BAsic

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Basic

Agency

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AdProof

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

AdProof is a startup based in Atlanta, Georgia. The company was founded by search advertising executive, Jonathan Nelson.

Jonathan has served Fortune 500 companies for the past ten years as a Global eCommerce and Digital Marketing Executive. He has launched multi-million dollar advertising campaigns that relied on the use of complex A/B and multivariate testing to maximize clicks and conversion rate.

But optimizing these campaigns was hard — you needed technical skills and experience to run even the simplest of tests. After leaving his last startup, Nelson teamed up with a former colleague to create a world-class optimization platform that was easy to use — a platform that enables businesses of any size to quickly run experiments on their ads to help them make better data-driven decisions.

AdProof aims to improve the lives of advertisers by creating software that helps people save money and make better data-driven decisions. Discover what your ads can do.

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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AdProof

Overview

What is AdProof?