Name: AdReady
Author: Digital Remedy

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Mobile App Development

Development

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Dropshipping

File Sync

Objectives and Key Results (OKR)

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Financial Risk Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

International Payroll

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Business Internet Service Providers (ISPs)

Cloud Storage

Component Content Management

Container Management

Fraud Detection

IT Alert Management

Identity Verification

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Intranet

Load Testing

Managed Print

Managed Private Cloud

Metadata Management

Network Performance Monitoring

Product Implementation Services

Tower Servers

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Online Reputation Management

Presentation

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Email Signature

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Pipeline

Sales

Antivirus

Security

Digital Forensics

Estate Planning

Insurance Agency Management

Insurance Claims Management

Inventory Management

Library Management

Physical Therapy

Vertical-Specific

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AdReady, developed by Digital Remedy, is a performance marketing solution that aims to address unique challenges in the field of performance marketing. According to the vendor, AdReady assists businesses of various sizes, including small startups and large enterprises, in aligning their key performance indicators (KPIs) with the most suitable media channels. The platform offers a range of features and capabilities that can empower marketing managers, advertising agencies, digital marketers, e-commerce companies, and retail businesses to potentially achieve growth and momentum in their marketing efforts.

## Key Features

**Performance Brand**: According to the vendor, AdReady provides marketers with omnichannel inventory, allowing them to potentially reach their target audiences across multiple channels at scale. The platform offers high-impact creative capabilities that aim to help brands engage their audience through immersive experiences, potentially resulting in increased conversion rates. Additionally, AdReady offers brand lift measurement, which the vendor claims enables cross-channel impact assessment and provides key performance insights.

**Performance Action**: The vendor states that AdReady's omnichannel inventory provides marketers with access to multiple channels to potentially reach their target audiences effectively. The platform utilizes AI/ML analytics for predictive prospecting, aiming to accurately predict audience intent and align campaign objectives through advanced targeting. According to the vendor, AdReady also offers incrementality measurement and optimization, which can potentially provide valuable performance insights and help brands avoid costly measurement solutions.

**Performance TV**: AdReady offers premium OTT inventory, providing brands with unified access to over 50 premium OTT publishers. This feature aims to allow for campaign optimization towards specific audiences, publishers, content, and creatives. The platform leverages national and local linear TV buys to potentially drive brand awareness and audience reach at scale. According to the vendor, AdReady also helps brands improve multi-channel performance through its halo effect, aiming to link CTV spend to a cohesive marketing strategy.

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

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Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

Digital Remedy

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Home

Cross-Channel Campaign Management Software

AdReady

Overview

What is AdReady?