Name: adSoul
Author: adSoul

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Software Repositories

WebOps

Development

Board Management

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Document Management

Enterprise Asset Management

Environmental Health and Safety (EHS)

Policy Management

Enterprise

Accounting

Expense Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

Employee Recognition

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Delivery Controllers (ADC)

Cloud Cost Management

Cloud Storage

Content Delivery Networks (CDN)

Data Center Outsourcing (USA)

Data Mapping

Firewall Security Management

Fraud Detection

Hosted Virtual Desktop

Integration Platform as a Service (iPaaS)

MLOps

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Product Implementation Services

Software Defined Networking (SDN)

Workload Automation

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Click Fraud

Content Management

Data Cleansing

Email Marketing

Event Management

Gamification

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Virtual Event

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Headless eCommerce

Sales

Database Security

GDPR Compliance

Video Surveillance

Security

Civil Engineering

Hotel Management

InsurTech

Lease Management

Multiple Listing Service (MLS)

Oil and Gas

Pharmacy

Public Transportation

Scholarship Management

Vendor Neutral Archive (VNA)

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Azurepath

Azurepath, LLC.

Webtrends Social

Webtrends

QuickMeasure OnScreen

Tally Systems

ProphetLine for Windows

ProphetLine

Help.com

Distribion

Distribion, Inc.

CoffeeCup Responsive Email Designer

CoffeeCup Software, Inc.

SAP Business Rules Management

Trackur

Cisco Virtualization Experience Infrastructure

Cisco

adSoul, developed by adSoul GmbH, is a software platform that offers a suite of tools for managing and optimizing online advertising campaigns. According to the vendor, adSoul aims to help businesses maximize the effectiveness of their online advertising efforts and drive better results. The platform is designed for small to large-sized businesses and is used by digital marketing professionals, advertising agencies, e-commerce companies, media companies, online publishers, and more.

## Key Features

**Ad Campaign Management**: According to the vendor, adSoul provides a comprehensive set of tools for creating, managing, and optimizing online advertising campaigns. Users can easily create and edit ad campaigns, set targeting parameters, and define budgets and bidding strategies.

**Audience Targeting**: adSoul offers advanced audience targeting capabilities to help businesses reach their desired audience. Users can define specific demographic, geographic, and behavioral criteria to target their ads. The platform also supports retargeting, allowing users to reach users who have previously interacted with their brand.

**Performance Tracking and Analytics**: According to the vendor, adSoul provides comprehensive tracking and analytics features to measure the performance of ad campaigns. Users can track key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). The platform offers reporting and visualization tools to help users gain insights into campaign performance and make data-driven decisions.

**Ad Placement Optimization**: adSoul offers optimization features to help businesses maximize the effectiveness of their ad placements. The platform uses machine learning algorithms to automatically optimize ad placements based on historical performance data. Users can set optimization goals, such as maximizing conversions or minimizing cost per acquisition (CPA).

**Integration with Ad Platforms**: According to the vendor, adSoul integrates with popular ad platforms, such as Google Ads and Facebook Ads, allowing users to manage their campaigns from a single platform. Users can import existing campaigns from these platforms and synchronize data between adSoul and the ad platforms.

**Automated Search Ads**: adSoul automates the process of booking search ads on Google and Bing. According to the vendor, it understands the meaning of keywords in 41 languages and creates ad groups that align with the search intent of users. It selects the ideal landing page and creates tailored ads based on the keyword bookings.

**Google Ads Smart Bidding**: According to the vendor, adSoul's language technology normalizes and groups keyword bookings to create an ideal data foundation for Google's Smart Bidding algorithms, ensuring optimal and consistent data for bidding.

**Automated Landing Page Selection**: According to the vendor, adSoul automatically selects the best landing page based on the search intent behind a keyword. Users provide a list of landing page options, and adSoul chooses the most suitable landing page for each keyword.

**Responsive Search Ads**: adSoul automatically creates responsive search ads that match the keyword bookings of an ad group. According to the vendor, this ensures consistently high ad effectiveness.

**Automated Growth**: According to the vendor, adSoul continuously analyzes the search queries for which ads are delivered and automatically books them based on defined rules, allowing for automated growth and efficient management of large keyword volumes.

Basic

Growing Teams

Unamo SEO

LitePics

adSoul

Core features related to search engine optimization

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

Backlink management

The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Page grader

The tool scores each page of your website for SEO.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Site audit / diagnostics

The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

Site recommendations

The tool recommends site structure improvements and other tasks to help with SEO.

Task management

Users can track and manage the tasks associated with SEO.

SEO Channels

Features related to optimizing your website for specific channels

Local SEO

The tool helps optimize your website for local searches.

Social SEO

The tool tracks social mentions and backlinks and their impact on SEO.

Mobile SEO

The tool helps optimize your website for searches done on mobile devices.

Global SEO

The tool integrates with non-U.S.-based search engines and works in multiple languages.

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Multi-domain support

For SEO agencies, the tool allows users to track multiple domains in one instance.

Integration with web analytics tools

The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

SEO Software

adSoul

Overview

What is adSoul?