Name: advanced ad
Author: ADVANCED STORE

Help Desk

Web and Video Conferencing

Customer Support

Kubernetes Monitoring

Development

Career Center

Education

Association Management

Barcode

Business Intelligence (BI)

Business Process Management (BPM)

Calibration Management

Collaboration

Corporate Performance Management (CPM)

Interactive Voice Response (IVR)

Project Portfolio Management

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

FinTech

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Credentialing

HR Management

International Payroll

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

File Sync and Share

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Modular Storage Area Network (SAN)

Network Access Control (NAC)

Network Performance Monitoring

Remote Desktop

Routers

SSL Certificate

Telecom Expense Management (TEM)

Unified Endpoint Management (UEM)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Success

Digital Signage

Email Marketing

Employee Advocacy

Graphics

Marketing Automation

Presentation

Search Marketing Intelligence

Social Login

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Sales Pipeline

Sales

Data Loss Prevention

Security

Automotive

Awards Management

Car Rental

Emergency Notification

Legal Research

PCB Design

Real Estate Property Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Skai

Google Ad Manager

Google

Google Campaign Manager 360

Adobe Advertising Cloud

Adobe

AdRoll

NextRoll

Bizo / LinkedIn Lead Accelerator (Discontinued)

Discontinued Products

AppNexus

OpenX

Sizmek Ad Suite (discontinued)

advanced ad is a cloud-based platform developed by advanced store GmbH that serves as a technological interface between advertisers and publishers. According to the vendor, it provides access to various digital advertising channels such as web, mobile, streaming, and digital-out-of-home (DOOH), making it a potentially valuable tool for businesses in the retail, travel, telco, and finance industries. With its modular architecture, data-driven ad targeting, AI capabilities, and programmatic advertising tools, advanced ad aims to cater to the needs of advertisers and publishers of all sizes, enabling them to potentially distribute and utilize their media budgets for optimal digital success.

## Key Features

**Cloudbasierte Plattform**: According to the vendor, advanced ad is a cloud-based platform that serves as a technological interface between advertisers and publishers. It provides access to various digital advertising channels such as web, mobile, streaming, and digital-out-of-home (DOOH). The cloud-based infrastructure is said to allow for scalability and easy access to the platform from anywhere.

**CPO-basierte Lösungen**: The vendor claims that advanced ad offers cost-per-order (CPO) based solutions for the retail, travel, telco, and finance industries. Advertisers can potentially leverage CPO pricing to optimize their media budgets and achieve efficient and transparent distribution of their ad spend. This approach is said to aim at aligning the goals of advertisers and publishers, ensuring a potentially mutually beneficial partnership.

**Modulare Architektur**: According to the vendor, the platform features a modular architecture that allows for the integration of third-party technologies. This flexibility potentially enables advertisers and publishers to leverage their preferred tools and technologies while benefiting from the advanced ad platform. The modular approach is claimed to ensure that the platform can adapt to the diverse requirements of different marketing worlds.

**Datenbasierte Werbemittel-Aussteuerung**: The vendor states that advanced ad enables data-driven ad targeting and optimization. Advertisers can potentially leverage data to target their ads to the most relevant audience segments, potentially increasing the effectiveness of their campaigns. The platform is said to provide tools and capabilities for real-time optimization, allowing advertisers to potentially adjust their ad placements based on performance data.

**KI-gesteuerte Media- und Marketing-Plattform**: According to the vendor, advanced ad incorporates artificial intelligence (AI) capabilities to enhance its media and marketing platform. AI algorithms potentially analyze data and make intelligent decisions to optimize ad placements and maximize digital success. The use of AI is claimed to potentially help advertisers and publishers achieve stronger reach and better performance in their display advertising efforts.

**Programmatic Advertising**: The vendor claims that advanced ad leverages programmatic advertising tools and techniques. Programmatic advertising potentially enables automated ad buying and placement, allowing for real-time bidding and optimization. The platform's programmatic capabilities are said to potentially streamline the ad buying process and help advertisers reach their target audience more effectively.

**Globale Marken und Partnerschaften**: According to the vendor, advanced ad has partnerships with global brands in various industries. These partnerships potentially provide advertisers with access to premium inventory and audiences. Advertisers can potentially leverage the platform's global reach and brand partnerships to expand their reach and achieve their marketing goals.

**Direkte Publisher weltweit**: The vendor claims that advanced ad has a network of over 500 direct publishers worldwide. This extensive network potentially allows advertisers to reach diverse audiences across different platforms and channels. The platform's direct publisher partnerships are said to ensure high-quality inventory and effective ad placements.

**~200 Mio. Werbeeinblendungen pro Tag**: According to the vendor, advanced ad serves approximately 200 million ad impressions per day. This potentially high volume of ad impressions provides advertisers with ample opportunities to reach their target audience. The platform's large-scale ad serving capabilities are claimed to ensure advertisers can potentially achieve significant reach and visibility.


Kenshoo

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

advanced ad

Ad serving describes the technology and service that places advertisements on web sites.

ADVANCED STORE

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Ad Serving & Retargeting Platforms

advanced ad

Overview

What is advanced ad?