Name: ADWARY
Author: Modular Minds

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Communications Platform as a Service (CPaaS)

Org Chart

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Component Content Management

Data Quality

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Infrastructure Monitoring

IT Service Management (ITSM)

Identity Governance and Administration

Industrial IoT

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Relational Database Management Systems

Session Border Controllers

Solid State Drives

Static Application Security Testing (SAST)

Static Code Analysis

Tower Servers

Traffic Switching

Virtual Private Network (VPN)

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Intent Data

Marketing Automation

Marketing Resource Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Multichannel Retail

Sales Gamification

Sales Intelligence

Sales

Secure Service Edge (SSE)

User and Entity Behavior Analytics (UEBA)

Security

Car Rental

Commercial Drone

Equation Editors

Insurance Agency Management

Public Sector Software

Real Estate Property Management

Trucking Software

Vertical-Specific

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ADWARY® is an AI-assisted click fraud protection solution offered by Modular Minds GmbH. This software aims to help businesses protect their marketing budgets by detecting and blocking potentially fraudulent clicks on their ads. According to the vendor, ADWARY® is suitable for businesses of all sizes, including digital marketing professionals, advertising agencies, e-commerce companies, online service providers, and lead generation companies.

## Key Features

**AI assisted click fraud protection**: According to the vendor, ADWARY® utilizes artificial intelligence to provide AI-assisted click fraud protection. By leveraging advanced technology, it aims to detect and prevent click fraud in real-time, with the goal of safeguarding businesses' marketing budgets.

**Stop click fraud**: The vendor claims that ADWARY® is specifically designed to stop click fraud. It aims to identify and block potentially fraudulent clicks on ads, preventing businesses from paying for clicks generated by bots, click farms, competitors, or individuals/groups with malicious intent.

**Bot detection**: According to the vendor, ADWARY® has the capability to detect bot traffic and block bots used for click fraud. This feature aims to help businesses maintain the quality of their ad traffic and prevent unnecessary expenditure.

**Pattern detection**: ADWARY® employs pattern detection algorithms to identify potentially fraudulent click patterns. By analyzing various parameters and patterns, the vendor states that it aims to differentiate between genuine clicks and potentially fraudulent ones, allowing businesses to take appropriate actions.

**Behavioral analysis**: According to the vendor, ADWARY® performs behavioral analysis to identify suspicious click behavior. It analyzes user behavior, such as click frequency, duration, and interaction patterns, with the goal of determining the likelihood of click fraud and taking necessary measures to prevent it.

**Geo-analysis**: ADWARY® conducts geo-analysis to detect click fraud based on geographical data. According to the vendor, it analyzes the location of clicks and compares them to known patterns of fraudulent activity, enabling businesses to identify and block potentially fraudulent clicks from specific regions.

**ISP detection**: The vendor claims that ADWARY® can detect the Internet Service Provider (ISP) associated with clicks. By analyzing the ISP data, it aims to help businesses identify and block clicks originating from suspicious or known fraudulent sources.

**Real-time detection**: ADWARY® provides real-time detection of click fraud, according to the vendor. It continuously monitors ad traffic and aims to instantly detect and block potentially fraudulent clicks as soon as they occur, with the goal of protecting businesses' marketing budgets in real-time.

**Fraud analysis**: ADWARY® offers fraud analysis capabilities, according to the vendor. It aims to provide businesses with insights into the level of suspicion and classification of their ad traffic. The vendor claims that it categorizes traffic into categories such as free from suspicion, medium suspicion, and potentially fraudulent, allowing businesses to make informed decisions.

**Origin analysis**: ADWARY® performs origin analysis to determine the source of click fraud, according to the vendor. It aims to help businesses identify whether click fraud is originating from sources such as botnets, click farms, competitors, or brand enemies, enabling them to take appropriate actions to prevent further potentially fraudulent activity.

ADWARY

Click Fraud

Modular Minds

Click fraud software features intend to protect against websites with ill intentions.

Real-time monitoring and detection

The software continuously monitors and detects suspicious click activity in real time, allowing users to take immediate action to prevent click fraud.

IP address tracking

Tracks and analyzes the IP addresses of visitors to identify potential fraudulent activity.

Click behavior analysis

Tracking the time spent on the website, the number of pages visited, and the click path, to distinguish between legitimate and fraudulent clicks.

Device and browser fingerprinting

Identifies unique device and browser characteristics to differentiate between legitimate users and fraudulent activity.

Automated blocking and filtering

Automatically blocks and filters suspicious IP addresses, devices, or clicks to prevent fraudulent activity.

Campaign performance tracking

Tracks and analyzes the performance of advertising campaigns to identify any irregularities or abnormalities that may indicate click fraud.

Ad network and channel monitoring

Monitors the activity and performance of ad networks and channels to identify any fraudulent sources.

Integration with ad platforms:

Integrates with popular ad platforms, such as Google Ads and Facebook Ads, to provide seamless and efficient monitoring and prevention of click fraud.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Overview

What is ADWARY?