Ahrefs the best all rounder SEO tool
Use Cases and Deployment Scope
Ahrefs is the tool we rely on for getting an accurate count of referring domains, along with associated data such as date added, target URL for the backlink. We can also track our competitors’ links, conduct keyword research. I particularly like the visualisations native to the tool, enabling me to get quick snapshots of our competitive performance over time series, and keyword volume variation is very helpful to see too.
Pros
- Data visualisation
- Referring domain tracking
- Keyword research
Cons
- Sometimes we’ve noticed referring domain accuracy is not up to scratch for France and Canada. Which is odd. The Ahrefs team haven’t provided a reasonable explanation for why this is the case.
- Referring domain counts have fluctuated, which makes it challenging to narrate progress to internal stakeholders. Ahrefs team has also been less than brilliant in their support for this issue.
Likelihood to Recommend
Ahrefs is well suited to a small to medium sized content marketing team who need an all in one SEO tool. It does pretty much everything you’d ever need, from competitor domain research to keyword tracking, list building and link research for referring domain growth. It does so much at such a high quality it’s hard to think of any other tool that you would really need for a small business looking to build their SEO.
