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Ahrefs Reviews and Ratings

Rating: 9 out of 10
Score
9 out of 10

Community insights

TrustRadius Insights for Ahrefs are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Platform: Users have consistently praised Ahrefs for being a comprehensive platform with all the main features needed for SEO. They appreciate having access to competitor research, keyword research, website audit, content research, and rank tracking all in one place. Valuable Backlink Data: Many users consider Ahrefs to have the best backlink data in the industry compared to other tools. They find the large and up-to-date backlink database extremely valuable for tracking new backlinks, broken backlinks, and anchor text of links over time. Useful Keyword Data: A significant number of users find Ahrefs' keyword data to be extremely valuable. While some rank it as the second best in this category, they still consider the data provided comparable to top-ranked players.

Reviews

77 Reviews

Ahrefs the best all rounder SEO tool

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Ahrefs is the tool we rely on for getting an accurate count of referring domains, along with associated data such as date added, target URL for the backlink. We can also track our competitors’ links, conduct keyword research. I particularly like the visualisations native to the tool, enabling me to get quick snapshots of our competitive performance over time series, and keyword volume variation is very helpful to see too.

Pros

  • Data visualisation
  • Referring domain tracking
  • Keyword research

Cons

  • Sometimes we’ve noticed referring domain accuracy is not up to scratch for France and Canada. Which is odd. The Ahrefs team haven’t provided a reasonable explanation for why this is the case.
  • Referring domain counts have fluctuated, which makes it challenging to narrate progress to internal stakeholders. Ahrefs team has also been less than brilliant in their support for this issue.

Likelihood to Recommend

Ahrefs is well suited to a small to medium sized content marketing team who need an all in one SEO tool. It does pretty much everything you’d ever need, from competitor domain research to keyword tracking, list building and link research for referring domain growth. It does so much at such a high quality it’s hard to think of any other tool that you would really need for a small business looking to build their SEO.

Ahrefs - simple, faster, smarter SEO decision making

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We start every SEO project with Ahrefs. From analyzing the client's competition to discovering where to plant the authority flags, Ahrefs covers all of the bases an SEO team needs in one tool. We have yet to need a second or third tool to drive quick and consistent success for our clients. The user interface and adoption are very intuitive, and even in the rare occurrence that you run into a small roadblock, Ahrefs has a super responsive chat support team and a gigantic library of video tutorials.

Pros

  • Parent Topic Discovery
  • Competitive Analysis
  • Keyword Research
  • Content Planning
  • Google Search Console Integration
  • SEO Reporting
  • Blog Post Headline Keyword Discovery

Cons

  • Technical SEO instructions (how to fix)

Likelihood to Recommend

The best example I could give is if I were recommending SEO software to a beginner. It would have the shortest learning curve when compared to competitive SEO software like SEMRush or SpyFu. The Ahrefs Academy is just one example of why this is the case. I learned a lot from the academy in just one day, and it stuck.

Ahrefs has transformed my SEO strategy, boosting traffic and insights for The Digital Travel Expert Blog!

Rating: 9 out of 10

Use Cases and Deployment Scope

Ahrefs has been an incredible SEO tool for The Digital Travel Expert Blog. helping me craft human-centric digital strategies and tips for travel and hospitality businesses. Its detailed keyword research, backlink analysis, and rank tracking have significantly boosted my blog’s visibility and performance. With Ahrefs, I've been able to target relevant keywords, optimize content, and understand my competitors' strategies. It has transformed my ability to create content that resonates with both travel industry professionals and content creators, ensuring my blog attracts quality traffic and remains competitive in the ever-evolving digital landscape. Highly recommended for SEO success!

Pros

  • backlinks
  • content writing
  • rankings
  • organic keywords

Cons

  • limited for unpaid options

Likelihood to Recommend

Ahrefs has been a game-changer for my SEO projects on Digital Travel Expert. Its powerful tools for keyword research, competitor analysis, and backlink tracking have made optimizing my travel content effortless. With Ahrefs, I've seen significant traffic improvements and better rankings, making it an essential tool for my digital strategy.

Vetted Review
Ahrefs
5 years of experience

Great tool - must have for SEOs

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Ahrefs for SEO research - backlink discovery, keyword volume estimates, competitor tracking, etc. It's a very comprehensive tool and can help with almost all phases of content planning and keyword optimization. It does NOT do a ton on the technical SEO side - but there are other tools we can use for that. It's one of our 'must have' tools.

Pros

  • Keyword research
  • Content mapping
  • Backlink tracking
  • SEO and PPC comparisons

Cons

  • Technical SEO
  • Internal Linking
  • Detailed PPC data

Likelihood to Recommend

Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.

Vetted Review
Ahrefs
10 years of experience

Great SEO toolkit for all aspects of SEO

Rating: 10 out of 10

Use Cases and Deployment Scope

Aherfs is the primary tool we use for all SEO purposes in order to drive organic growth and generate revenue. It's a great tool for analyzing the organic competitive landscape, conducting technical SEO audits, researching new keyword opportunities and monitoring and reporting on the position of already ranked keywords. Combined, all these features are a great way to stay on top of organic performance and ahead of the competition.

Pros

  • Competitor Analysis
  • Technical SEO Audits
  • Keyword tracking
  • Content analyses
  • Backlink audits

Cons

  • Internal linking recommendations
  • Bulk exports of data
  • Data visualization

Likelihood to Recommend

Overall, Ahrefs is a great SEO toolkit for marketers of all skill levels. It's straightforward to use and you can track competitors' performance as well as your own property's organic presence in a matter of minutes. On the other hand, all the new features under the "opportunities" section could be improved to identify even more room for improvement for each connected property - especially the internal linking suggestions.

Vetted Review
Ahrefs
3 years of experience

Ahrefs, A slight edge over Semrush

Rating: 7 out of 10

Use Cases and Deployment Scope

The best feature that I use about Ahrefs is the keyword tool. One feature that Ahref is better than the other products is the backlink report. Ahrefs gives me a more detailed information on the backlink link than any other tools I have used. I am usually satisfied with the results that Ahrefs shares with me concerning my website. However, I find Ahrefs pricing a bit toward the higher side. May be the team can decrease the prices or add some discounts etc.,

Pros

  • Backlink Report
  • SEO Audits
  • Keyword Research
  • Topic research
  • competition analysis

Cons

  • A better view at rankings. Sometimes the rankings are not correct.
  • Price point is a bit too high.
  • The SEO audit should be available in the free version

Likelihood to Recommend

Ahrefs is best suited when we need to do a backlink analysis and also when we need to do a complete technical SEO audit. My team mostly uses the tool for backlink purpose and audits, we also use the same for tasks such as Keyword research, topic research, understanding the difficulty of the keywords. We do also use the tool for a competitive research.

Ahrefs - Your One-Stop Shop for SEO Insights, Analysis, and Actionable Recommendations

Rating: 10 out of 10

Use Cases and Deployment Scope

I have used Ahrefs for keyword research, SEO audits, and backlink monitoring. Ahrefs claims to have the biggest database for keywords to research and likely it is true. The platform has helped me research keywords that have high volume but low competition. The platform can also throw alerts for any links that your competitor acquires through email alerts.

Pros

  • Ahrefs can perform keyword research helping me find low-competition keywords to rank quickly.
  • It is also a very good tool to perform SEO audits for a website.
  • I constantly monitor a few of my competitors to check their link-building lists. Any new links they build are an opportunity to build a link from my platform.

Cons

  • They should have Google Search Console integration wherein ranks of Google Search Console and ranks of Ahrefs keyword tracker can be compared.
  • At times, the platform throws fake alerts for links acquired by competitors.
  • The platform could potentially help in understanding new pages created by competitors.

Likelihood to Recommend

When it comes to off-page SEO, Ahrefs is the best tool and can easily beat the competition. Some of the use cases where Ahrefs can help you in off-page SEO are:

1. It can help you find broken links to your website which you can easily fix to gain SEO value.

2. It can extract all the links for competitors to understand their strategy.

Most brilliantly built digital marketing software ever

Rating: 9 out of 10

Use Cases and Deployment Scope

I've been using Ahrefs for the past 6 months and it's been a game changer for our SEO strategy. With the detailed backlink analysis and keyword research, we've been able to improve our organic search traffic significantly. Highly recommend for any team looking to improve their SEO efforts. One of my favorite features is the ability to monitor our competitors' backlink profiles, which has helped us identify potential link-building opportunities. The site explorer tool is also great for analyzing the top-performing pages on any website, which has helped us optimize our own content. The user interface is easy to navigate and the support team is always available to help with any questions. Overall, Ahrefs is an essential tool for any team looking to improve their SEO and content marketing efforts. It helped us in identifying the gaps and opportunities in our website and also helped us to track our progress over time. it is a must-have tool for any digital marketer

Pros

  • Used it for potential keyword research and analysis for database support services related to industry
  • SERP rankings were analyzed and insights were drawn
  • Competitor search gave us more details on the traffic and backlink profile

Cons

  • the user interface can be a bit overwhelming at times and I've found it difficult to navigate to certain features
  • I've been disappointed with the lack of historical data for certain metrics
  • I would like to see more granular data for certain reports such as the ability to filter by specific subfolder or subdomain.

Likelihood to Recommend

It is well suited to industry-level keyword research and insights on backlink profiles. It covers all the major key aspects in terms of volume, CPC, competition, etc.

If you are looking for a tool that specializes in social media analytics, Ahrefs would not be the best choice.

If you are a small business with a limited budget, Ahrefs might not be the most cost-effective option as it is a paid tool and the cost might be high.

Vetted Review
Ahrefs
5 years of experience

I enjoy using Ahrefs

Rating: 9 out of 10

Use Cases and Deployment Scope

I really enjoy using Ahrefs. I can explore more features than on the other services. However, traffic is not always accurate

Pros

  • Site audit
  • Content explorer

Cons

  • better results with web traffic

Likelihood to Recommend

It is easy to check your competitor, howerer I can see that the datas are different for my site and the data i have from google analysis

Amazing Tool For SEO & Marketing

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Ahrefs is the top tool that I have used for SEO. This tool has a huge database that helps me to do in-depth analysis & research. There are many features that I like in Ahrefs. some of the are backlinks gap as it provides me a quick report that shows the backlinks gap between my website and competitor's website, also if you want to do keyword research then Ahrefs is best as it has the option of phrase match that will show you more identical keywords of your search, I am a big fan of Ahrefs using since 4 years.

Pros

  • Keywords research
  • Backlink analysis
  • Website audit

Cons

  • Well recentyl they have added organic keyword v2, that i think is not much good as like old.

Likelihood to Recommend

Ahrefs helps me to add project on the tool and run complete website audit, this tool provide indepth report like broken links, alt text missing, heading tags issue. Moreover i am using Ahrefs tool bar as well that gives me quick data of webpage like its meta tags, og tags, heading hierarchy and more.